by Frank M. Waechter | Jan 9, 2023 | Blog
Many benefits stand out with increasing conferences turning to paperless methods. Of course, using less paper is better for the environment. Still, it is also more cost-effective as you will no longer need to face the costs of physical resources and going digital also...
by Frank M. Waechter | Nov 14, 2022 | Blog
So, you have acquired conference sponsorship for your conference, a much-needed cash injection that can transform your event from being ordinary to memorable and extraordinary. Before you look at ways to maximise exposure for your sponsor, you need to understand what...
by Frank M. Waechter | Nov 7, 2022 | Blog
Your target audience engages with your association across many different channels. Typically, this begins in one channel and then continues to another. For example, they will read a post on social media, follow a link to your website, download a whitepaper that enrols...
by Frank M. Waechter | Oct 24, 2022 | Blog
Earlier in 2022, Associations Now published an interesting article about how minor tweaks to your association’s membership management could significantly improve membership acquisition and retention. This article highlighted that associations should focus on...
by Frank M. Waechter | Sep 12, 2022 | Blog
A conference abstract is a conference organiser’s first impression of you. It is a chance for you to highlight the expertise and value you can bring to the event. However, conference organisers receive hundreds of abstracts before an event, so how can you make sure...
by Frank M. Waechter | Aug 22, 2022 | Blog
Inclusivity is vital in any organisation. But particularly in medical associations where professionals of all experience levels, genders, and ethnic backgrounds should be able to access the latest industry data and share knowledge to drive developments in medicine and...
by Frank M. Waechter | Jul 11, 2022 | Blog
According to the 2021 Membership Marketing Benchmarking Report, word of mouth remains the top channel for association member acquisition. Therefore, your association must meet the needs of your members so that they will continue to refer your organisation to their...
by Jeff Bateman | Jun 18, 2022 | Press Releases & Congrex News
Digital event held on 21 April 2022 We were asked by our client BioSense Webster to help them deliver a powerful and effective digital meeting to a global audience of employees. They asked that it not only communicate their message but also inspire, motivate and be...
by Frank M. Waechter | Jun 13, 2022 | Blog
Growing membership is a crucial focus for many associations after the decline seen over the last few years. One of the best ways to reach new potential members is via social media since, no matter who your ideal association member is, they will likely be on at least...
by Frank M. Waechter | May 23, 2022 | Blog
Why use storytelling for marketing your conference? Research from Stanford University shows “stories are remembered up to 22 times more than facts alone.” Similarly, when you think about how long a piece of media can keep your attention, you will likely...
by Frank M. Waechter | May 9, 2022 | Blog
According to the 2021 Membership Marketing Benchmarking Report, nearly half of all associations reported declining membership last year. This is mainly due to the continuing effects of the pandemic that have caused economic uncertainty for many professionals and...
by Frank M. Waechter | Apr 11, 2022 | Blog
Declining membership is a problem facing many professional associations, with 68% of organisations struggling to grow their membership since 2020. But what is causing this decline in membership, and how can you prevent it in your association? Why are professional...
