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Four Ways To Maximise Visibility For Your Conference Sponsor
So, you have acquired conference sponsorship for your conference, a much-needed cash injection that can transform your event from being ordinary to memorable and extraordinary. Before you look at ways to maximise exposure for your sponsor, you need to understand what...
How omnichannel engagement can improve membership retention in your association
Your target audience engages with your association across many different channels. Typically, this begins in one channel and then continues to another. For example, they will read a post on social media, follow a link to your website, download a whitepaper that enrols...
Small Changes That Can Improve Membership Acquisition And Retention In Your Association
Earlier in 2022, Associations Now published an interesting article about how minor tweaks to your association’s membership management could significantly improve membership acquisition and retention. This article highlighted that associations should focus on...
How To Write A Conference Abstract
A conference abstract is a conference organiser’s first impression of you. It is a chance for you to highlight the expertise and value you can bring to the event. However, conference organisers receive hundreds of abstracts before an event, so how can you make sure...
How Unconscious Bias Can Impact Inclusivity In An Association
Inclusivity is vital in any organisation. But particularly in medical associations where professionals of all experience levels, genders, and ethnic backgrounds should be able to access the latest industry data and share knowledge to drive developments in medicine and...
What Do Association Members Want?
According to the 2021 Membership Marketing Benchmarking Report, word of mouth remains the top channel for association member acquisition. Therefore, your association must meet the needs of your members so that they will continue to refer your organisation to their...
The Never Too Late Show
Digital event held on 21 April 2022 We were asked by our client BioSense Webster to help them deliver a powerful and effective digital meeting to a global audience of employees. They asked that it not only communicate their message but also inspire, motivate and be...
Six Ways To Use Social Media To Grow Membership In Associations
Growing membership is a crucial focus for many associations after the decline seen over the last few years. One of the best ways to reach new potential members is via social media since, no matter who your ideal association member is, they will likely be on at least...
How To Use Storytelling When Marketing Your Conference
Why use storytelling for marketing your conference? Research from Stanford University shows “stories are remembered up to 22 times more than facts alone.” Similarly, when you think about how long a piece of media can keep your attention, you will likely...
How Associations Can Implement Innovation
According to the 2021 Membership Marketing Benchmarking Report, nearly half of all associations reported declining membership last year. This is mainly due to the continuing effects of the pandemic that have caused economic uncertainty for many professionals and...