by Frank M. Waechter | Feb 5, 2024 | Blog
As we step into 2024, associations are navigating a rapidly evolving landscape. The strategies that worked for membership acquisition and retention in the past may need to be more effective. This calls for reevaluating and adapting methods to keep up with changing...
by Frank M. Waechter | Dec 4, 2023 | Blog
Inclusivity is vital in any organisation, particularly in medical associations where professionals of all experience levels, genders, and ethnic backgrounds should be able to access the latest industry data and share knowledge to drive developments in medicine and...
by Frank M. Waechter | Oct 2, 2023 | Blog
More than three years after the onset of the global pandemic, associations face a new landscape that presents unique challenges to member retention. The relationship dynamics between professionals and associations have been transformed over the past few years. This...
by Frank M. Waechter | Aug 28, 2023 | Blog
The Role of AI in Conference Management The event industry has quickly jumped on the digital transformation bandwagon, adopting technological advances like virtual reality and facial recognition, whose use has skyrocketed since 2020. In 2023, exponential artificial...
by Frank M. Waechter | Jun 26, 2023 | Blog
Digital marketing can help associations grow their member base and generate higher revenues. However, keeping up with the tools and techniques disrupting the online marketing industry is challenging for many organisations. In this dynamic scenario, it is vital to be...
by Frank M. Waechter | Jan 9, 2023 | Blog
Many benefits stand out with increasing conferences turning to paperless methods. Of course, using less paper is better for the environment. Still, it is also more cost-effective as you will no longer need to face the costs of physical resources and going digital also...
by Frank M. Waechter | Nov 14, 2022 | Blog
So, you have acquired conference sponsorship for your conference, a much-needed cash injection that can transform your event from being ordinary to memorable and extraordinary. Before you look at ways to maximise exposure for your sponsor, you need to understand what...
by Frank M. Waechter | Nov 7, 2022 | Blog
Your target audience engages with your association across many different channels. Typically, this begins in one channel and then continues to another. For example, they will read a post on social media, follow a link to your website, download a whitepaper that enrols...
by Frank M. Waechter | Sep 12, 2022 | Blog
A conference abstract is a conference organiser’s first impression of you. It is a chance for you to highlight the expertise and value you can bring to the event. However, conference organisers receive hundreds of abstracts before an event, so how can you make sure...
by Frank M. Waechter | Jul 11, 2022 | Blog
According to the 2021 Membership Marketing Benchmarking Report, word of mouth remains the top channel for association member acquisition. Therefore, your association must meet the needs of your members so that they will continue to refer your organisation to their...
by Frank M. Waechter | Jun 18, 2022 | Press Releases & Congrex News
Digital event held on 21 April 2022 We were asked by our client BioSense Webster to help them deliver a powerful and effective digital meeting to a global audience of employees. They asked that it not only communicate their message but also inspire, motivate and be...
by Frank M. Waechter | Jun 13, 2022 | Blog
Growing membership is a crucial focus for many associations after the decline seen over the last few years. One of the best ways to reach new potential members is via social media since, no matter who your ideal association member is, they will likely be on at least...
