Basic Services
How Unconscious Bias Can Impact Inclusivity In An Association
Inclusivity is vital in any organisation. But particularly in medical associations where professionals of all experience levels, genders, and ethnic backgrounds should be able to access the latest industry data and share knowledge to drive developments in medicine and...
What Do Association Members Want?
According to the 2021 Membership Marketing Benchmarking Report, word of mouth remains the top channel for association member acquisition. Therefore, your association must meet the needs of your members so that they will continue to refer your organisation to their...
The Never Too Late Show
Digital event held on 21 April 2022 We were asked by our client BioSense Webster to help them deliver a powerful and effective digital meeting to a global audience of employees. They asked that it not only communicate their message but also inspire, motivate and be...
Six Ways To Use Social Media To Grow Membership In Associations
Growing membership is a crucial focus for many associations after the decline seen over the last few years. One of the best ways to reach new potential members is via social media since, no matter who your ideal association member is, they will likely be on at least...
How To Use Storytelling When Marketing Your Conference
Why use storytelling for marketing your conference? Research from Stanford University shows “stories are remembered up to 22 times more than facts alone.” Similarly, when you think about how long a piece of media can keep your attention, you will likely...
How Associations Can Implement Innovation
According to the 2021 Membership Marketing Benchmarking Report, nearly half of all associations reported declining membership last year. This is mainly due to the continuing effects of the pandemic that have caused economic uncertainty for many professionals and...
How To Combat Declining Membership In Professional Associations
Declining membership is a problem facing many professional associations, with 68% of organisations struggling to grow their membership since 2020. But what is causing this decline in membership, and how can you prevent it in your association? Why are professional...
How To Collaborate With Other Professional Organisations at your Conferences (And Why You Should!)
Collaboration between brands can yield excellent results for everyone involved, whether you collaborate on a service, product or marketing activity. However, cooperation between brands and associations can be particularly effective for professional conferences. Some...
The importance of developing a community and the potential benefits it can bring: From three to three-hundred and sixty-five days of engagement
Associations are currently facing a fundamental challenge: the need to evolve and cater to participants in a post-pandemic world. Many associations see only these challenges and do not see the potential to develop and improve the strength of their brand. In 2019 John...
Increasing effectiveness for virtual teams
In our rapidly changing world, the ability to harness the power of virtual teams is what makes or breaks an organisation. Tremendous advances in communication technologies occur every day, more recently spurred on by global health and supply chain crises. But with or...
Successful Conference Management For The 21st Century
Conference management has undergone profound changes. Learn how to enrich conference environment & create memorable value-driven experiences.
