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How To Use Storytelling When Marketing Your Conference

Why use storytelling for marketing your conference? Research from Stanford University shows “stories are remembered up to 22 times more…

How Associations Can Implement Innovation

According to the 2021 Membership Marketing Benchmarking Report, nearly half of all associations reported declining membership last year. This is…

How To Select The Best Venue For Your Upcoming Event

When planning a successful conference or event, you must make many decisions. But the one that will have the most…

How To Combat Declining Membership In Professional Associations

Declining membership is a problem facing many professional associations, with 68% of organisations struggling to grow their membership since 2020.…

How To Collaborate With Other Professional Organisations at your Conferences (And Why You Should!)

Collaboration between brands can yield excellent results for everyone involved, whether you collaborate on a service, product or marketing activity.…

The importance of developing a community and the potential benefits it can bring: From three to three-hundred and sixty-five days of engagement

Associations are currently facing a fundamental challenge: the need to evolve and cater to participants in a post-pandemic world. Many…

Six Ways To Make Your Conference More Sustainable

Attendees at mid-sized conferences reportedly send an average of 1.16kg (each) of waste to landfills throughout the event. When combined…

Why Do You Need Sponsors For Your Association Event?

Sponsorship opportunities: should sponsorship be viewed as a necessity or a commodity for association events? We argue that it should…

Nine Signs You Need A Professional Conference Organiser For Your Next Event

The role of a modern professional conference organiser (PCO) is to help conferences and events succeed by adapting to the…

Pros and cons of online events for medical conferences

For the last 18 months, online conferences have been widely adopted by the medical and healthcare community out of necessity…

How to find sponsorship opportunities for your association events

Sponsorship opportunities are essential to the financial success of any association event. Sponsors not only help to fund events, but…

4 Ways to Promote your Association Event

When running an association event, it is essential to get people to the event to be a success. Knowing how…

What to consider when organising a medical conference

When organising a medical conference, your main goal should always be to create a robust learning and networking experience for…

Increasing effectiveness for virtual teams

In our rapidly changing world, the ability to harness the power of virtual teams is what makes or breaks an…

Successful Conference Management For The 21st Century

Conference management has undergone profound changes. Learn how to enrich conference environment & create memorable value-driven experiences.