The success of an association depends on the satisfaction of its members. While growing your membership is crucial, it is equally important to retain association members. Besides, it is cost-effective to win-back members instead of running campaigns for new memberships. Members usually leave an association due to lack of engagement, economic hardships, and lack of […]

As for meeting and event planners and all stakeholders of the meetings and events industry, we are still witnessing the devastating impacts of the COVID-19 pandemic. But little by little, we see the light at the end of the tunnel: Some countries are already easing lockdowns, and even the first events and conferences are going […]

Association leadership is facing a period of change. Change is a constant in life, and yet, adapting to it is a major challenge for organisations and individuals alike. In that respect, many associations are still notoriously slow to respond to change. This is partly due to their bureaucratic structure and leadership style. Although this structure […]