Event Marketing
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Proactive Budgeting for Conferences: How to Manage Cash Flow
From securing a conference venue and inviting keynote speakers to event marketing, conference event planning is an overwhelming experience. The key to conference planning is to ensure you budget and manage cash flow effectively, so you can organise your event knowing...How To Use Storytelling When Marketing Your Conference
Why use storytelling for marketing your conference? Research from Stanford University shows “stories are remembered up to 22 times more than facts alone.” Similarly, when you think about how long a piece of media can keep your attention, you will likely...How To Collaborate With Other Professional Organisations at your Conferences (And Why You Should!)
Collaboration between brands can yield excellent results for everyone involved, whether you collaborate on a service, product or marketing activity. However, cooperation between brands and associations can be particularly effective for professional conferences. Some...Why Do You Need Sponsors For Your Association Event?
Sponsorship opportunities: should sponsorship be viewed as a necessity or a commodity for association events? We argue that it should always be viewed as a necessity – not only to provide financial security but to also contribute to a memorable and enjoyable event....How to find sponsorship opportunities for your association events
Sponsorship opportunities are essential to the financial success of any association event. Sponsors not only help to fund events, but they can also help with the promotion and credibility, leading to higher attendance rates. Many sponsorships are based on long-term...What to consider when organising a medical conference
When organising a medical conference, your main goal should always be to create a robust learning and networking experience for your attendees. Without any professional support, you may find it challenging to understand the specific needs of the medical community. Read our blog to learn more.
Successful Conference Management For The 21st Century
Conference management has undergone profound changes. Learn how to enrich conference environment & create memorable value-driven experiences.
A Fresh Vision of Event Marketing for PCOs
A few months ago, we published a blog update on the role of professional conference organisers. The essential premise was the need for Professional Conference Organisers (PCOs) to quickly adapt to change, whether change comes from client needs or technological advances. In today’s blog post, it is now time to turn our attention to event marketing.
The Role of the Professional Conference Organiser (Core PCO) [2021 updated version]
Where can a Professional Conference Organiser (PCO) help you make your live easier? Learn more about the professional services a PCO offers.
How to Ensure Hybrid Conference Success
How can you achieve a successful hybrid conference? In light of the raging Coronavirus pandemic, many event organisers pivoted to online conference and event services to bring people together. And there is more: recent studies say, even post-COVID-19 pandemic, the future of events and conferences lies in hybrid events and meetings.
