Event Marketing

A Fresh Vision of Event Marketing for PCOs

A Fresh Vision of Event Marketing for PCOs

A few months ago, we published a blog update on the role of professional conference organisers. The essential premise was the need for Professional Conference Organisers (PCOs) to quickly adapt to change, whether change comes from client needs or technological advances. In today’s blog post, it is now time to turn our attention to event marketing.

How to Ensure Hybrid Conference Success

How to Ensure Hybrid Conference Success

How can you achieve a successful hybrid conference? In light of the raging Coronavirus pandemic, many event organisers pivoted to online conference and event services to bring people together. And there is more: recent studies say, even post-COVID-19 pandemic, the...
All You Need to Know About Event Marketing

All You Need to Know About Event Marketing

Live events are gaining popularity in improving sales and driving business value. Studies indicate that companies are willing to spend 30% of their marketing budgets on events. Events are also a brilliant idea for building brand awareness and establishing long-lasting...
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