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If there is one subject driving the conversation among meeting and event planners and organisers today, that has to be disruption. In a matter of weeks, the global landscape has changed enormously, and professionals in the meetings industry now face the pressing need to make tough decisions quickly. Download this article as PDF: DOWNLOAD It is […]

Running an NPO can be difficult work, in dozens of different ways. From the financing to the operation and planning, there’s a reason the words “non-profit” draws gasps from most people who hear them. All of which is exactly where AMCs come in. An association management company, or AMC, is a for-profit operation that lends […]

The exhibition and congress industry is female, its upper echelon is male. On the one hand, I am pleased to be the first female CEO of Congrex Switzerland, on the other hand, I also think that we should be beyond the gender discussion. I never thought that my gender is an issue at our company. […]

Dear Friends, As news about the coronavirus (COVID-19) outbreak continues to develop, the impact on the meetings industry is becoming increasingly clear. Fairs, business events and meetings in several countries around the world have already been postponed or cancelled. We need to start thinking about how we can best protect our participants on-site, or – […]

Member retention is the cornerstone of every medical association since it takes more effort to attract a new member. Therefore, if your retention rate is below 75%, you have a severe problem. While marketing can save the day by attracting potential members, you need to ensure that your association has a plan for membership development. […]

Live events are gaining popularity in improving sales and driving business value. Studies indicate that companies are willing to spend 30% of their marketing budgets on events. Events are also a brilliant idea for building brand awareness and establishing long-lasting relationships with customers. The events capture the attention of the target audience and provide a […]

Conferences have gained popularity for multiple reasons, including networking and expanding one’s knowledge in their professional field. The focused nature of conferences is excellent for personal and professional development. Apart from the benefits to attendees, the organisers also have objectives for hosting the conferences. Their goal could be to increase membership, improve professional development, and […]

In-person events like conferences, conventions, and trade shows remain crucial to associations and organisations who want to attract new members and draw people to understand the value of their products or services. These events require reliable sources of funding, which means organisers must be willing to work side-by-side with sponsors, who can benefit from enhanced […]

Dear all, I would like to wish you and your beloved ones a joyous, peaceful and restful festive season. This year has been a great year and I would like to thank all clients, partners, suppliers and friends for the cooperation, support and dedication. We will meet again in the New Year with a lot […]