Association Consulting

Many people ask the question, what is a PCO? Basically, PCO is just an acronym for Professional Conference Organiser. This is a company that mainly specialises in the planning of conferences, events and meetings. It is about conferences and events management which serve as their core business activity, not for a secondary service. Because of […]

When organising a successful conference or event, a key ingredient is your ability to manage and produce a conference cash-flow management plan. However, there are some organisers who are more absorbed in marketing and logistics that they repeatedly fall short in creating and updating their cash-flow management plan. In order for you to build an […]

Member engagement is one of the leading topics when it comes to association management in the last years. As we move into the last quarter of 2015 it might be a good time for your association to evaluate what was accomplished in 2015 and what challenges lie ahead in 2016. And thus, one main concern […]

The successful PCO, or Professional Conference Organiser of the future will increasingly act as a consultant of its client. The traditional, more logistical services will become a commodity every client expects and which in my opinion in the future will not be the differentiator between real PCOs. Unfortunately a lot of companies call themselves PCO, […]

Today we talk about Digital Marketing for Associations. Associations are the mainstay of the business community, however they encounter many challenges that other organisations and companies do not, mainly membership fluctuation and budgetary constraints. This is why creative and strategic planning is essential, especially when it comes to digital marketing efforts where there are so […]

In our second part of the Digital Marketing for Associations series we talk about messaging. The world and thus messaging has changed in the last decade, with most of us now using smartphones and other types of digital devices that access the Internet. This is how many of us are getting our information, including the […]

In today’s competitive marketplace the only way any association or nonprofit organisation can stay afloat is with effective marketing, and today that means digital marketing. We recommend the following astute strategies to save you money on your marketing budget planning: Simple Website vs. complex Website You can very easily use, e.g. a WordPress as your […]

This week’s blog post comes from our team members Judith Bärfuss (Meeting Planning Manager) and Carolin Steiner (Industry Relations Manager) who participated in the IPCAA 5th Annual Seminar on Compliance 2016, March 7 – 9 in Copenhagen. For a Professional Conference Organiser, knowledge of healthcare compliance in medical education is a must in order to organise conferences in the […]

Digital marketing for associations of all sizes and specialities has now taken centre stage in order to reach the correct audience at the most appropriate times. However, this can be easier said than done. Not only must a viable framework be present, but this very same architecture should be extendable so that it can be modified […]