Exhibition and Sponsorship

Many people ask the question, what is a PCO? Basically, PCO is just an acronym for Professional Conference Organiser. This is a company that mainly specialises in the planning of conferences, events and meetings. It is about conferences and events management which serve as their core business activity, not for a secondary service. Because of […]

Income from the Conference Exhibition and Sponsorship is very important. You need to look for someone who can help you raise those funds, and has a proven history in meeting or even exceeding their clients target find. By being connected to people, being able to cut through the mounds of the red tape and filled […]

In our second part of the Digital Marketing for Associations series we talk about messaging. The world and thus messaging has changed in the last decade, with most of us now using smartphones and other types of digital devices that access the Internet. This is how many of us are getting our information, including the […]

Why should planners choose an IAPCO member PCO? Imagine the case: you are a planner facing the task of organising an international conference, meeting or exhibition. You want to have a professional meeting planning experts at your side so you start searching the internet for meeting planner, event organiser or professional conference organisers, Core PCO´s. And, […]

What´s the issue with building relationships online?

Thеѕе days а lot оf uѕ аrе online, wе socialise, purchase, run businesses оr аrе part оf а community. Social Media Marketing hаѕ tаkеn thе trіеd аnd true method оf word-оf-mouth marketing, mаdе іt global аnd immediate. Building relationships wіth your online community wіll hаvе а powerful impact uѕіng Facebook, Twitter, LinkedIN, Pinterest, Google+, аnd mаnу оthеr social platforms. Building relationship online wіll gеt уоu іn front оf уоur target audience аnd gеt уоu noticed rеgаrdlеѕѕ оf уоur type оf business.

This week’s blog post comes from our team members Judith Bärfuss (Meeting Planning Manager) and Carolin Steiner (Industry Relations Manager) who participated in the IPCAA 5th Annual Seminar on Compliance 2016, March 7 – 9 in Copenhagen. For a Professional Conference Organiser, knowledge of healthcare compliance in medical education is a must in order to organise conferences in the […]

Many associations and corporate companies are faced with the difficulty of keeping conference attendance figures up. Developing a clear marketing strategy will be your key to success. Researching and understanding your delegates will enable you to be more creative and flexible. It will also allow you to stretch your budget further as you will only […]

Year after year, conference after conference, associations, destination management and travel consultants, professional conference organisers and other experts in the meeting industry face fraudulent companies who are relative experts in taking advantage of delegates or companies looking to book hotel rooms for an upcoming event. Often referred to as „room block poachers“ or „room block pirates”, such […]

We are all aware that many conferences are now fully embracing the digital age. As a result, many events have gone „paperless“. In other words, they have radically broken from traditional methods. There are three main benefits to this paperless approach: First, it is an environmentally approach when compared to the use of materials such […]