Exhibition and Sponsorship

Event sponsorship is a crucial aspect of event planning due to its ability to connect brands with their ideal audience and to increase exposure. However, because event marketing is getting more competitive by the day, meeting professionals and conference planners often struggle to secure a sponsorship agreement. Creating an exceptional proposal is the first step […]

Over the past few years, some of the most important concepts surrounding the conference and event planning industry have experienced a dramatic transformation. This applies to delegates and their role, the definition of conference content, and how conference content is distributed. Nowadays, continuous engagement and quality interactions are expected before, during, and after a conference. […]

All over the world, the gamification market is going from strength to strength, achieving a value of more than $5.5 million and expected to grow by an additional 30 per cent by 2024. Gamification is now a pervasive trend in multiple industry sectors, and as such, it has an application to conference organisation and design […]

So, you have acquired sponsorship for your conference, a much-needed cash injection that can transform your event from being ordinary to memorable and extraordinary. Before you look at ways to maximise exposure for your sponsor, you need to understand what it is they want.

You are planning to host a conference? At the first sight of all processes involved, you can be easily overwhelmed by the complexity of tasks to master to organise a successful event.

When obtaining a conference budget, there are many facets that can determine your success. The same goes for any operation, possibilities increase with financing. If you represent an association that has just acquired event sponsorship and are looking for ways to maximise on the allocated budget, then carefully considering the following aspects is imperative. Never […]

With many years of collective, collaborative experience in conference management, we have acquired a lot of insights along the way. It can be an intimidating exercise, especially when planning your first conference as there are multiple components to piece together. In light of this, we have put together these 7 steps for conference management paper […]

Managing an association is a huge undertaking, and with responsibility of this magnitude comes the pressure to perform. When you are under pressure, your stress levels are high, and the challenges of association management and association consulting are very demanding, making it even more toilsome. If you are managing an association, you will be familiar […]

Nowadays, brand awareness is virtually invaluable. Companies are paying a premium for exposure in an era where competition is immense. If you are the head of marketing for a company, you will have profound insight into how challenging it can be to get your brand noticed in the digital age. You will also have an […]