Event Technology

Many people ask the question, what is a PCO? Basically, PCO is just an acronym for Professional Conference Organiser. This is a company that mainly specialises in the planning of conferences, events and meetings. It is about conferences and events management which serve as their core business activity, not for a secondary service. Because of […]

Many associations and corporate companies are faced with the difficulty of keeping conference attendance figures up. Developing a clear marketing strategy will be your key to success. Researching and understanding your delegates will enable you to be more creative and flexible. It will also allow you to stretch your budget further as you will only […]

There is little doubt that professional association management within the associations community is experiencing a renaissance of late. Perhaps unfairly, outside commentators have often viewed the service to one’s association as a poor motivator for achieving high performance – especially when compared to the financial profitability which drives the innovations of the private sector.   […]

Networking ideas for conferences. Conference organisers are increasingly placing networking opportunities at the forefront of their events programmes. The reasoning behind this trend is no secret. Networking is consistently cited as one of the most attractive elements of conferences among attendees: second only to information gathering and the opportunity to learn. Conference organisers appreciate that […]

Any type of professional conference, seminar, meeting or event must be accurately planned from the very start. Although many stakeholders tend to focus upon logistics, outbound marketing and financial concerns, the fact of the matter is that the conference space itself will have a dramatic impact upon the guest experience as well as the final […]

Year after year, conference after conference, associations, destination management and travel consultants, professional conference organisers and other experts in the meeting industry face fraudulent companies who are relative experts in taking advantage of delegates or companies looking to book hotel rooms for an upcoming event. Often referred to as „room block poachers“ or „room block pirates”, such […]

When it comes to the matter of fundraising for associations and generating revenues in general, it would be accurate to state that the current economic climate has imposed some significant challenges and limitations upon the association responsible tasked with attracting donations. Yet it is equally true to say that there are numerous developments that afford […]

No doubt the successful organisation of a conference steering committee can be a rather daunting task. This is the main reason why committees are often employed alongside more traditional means. This group of professionals is able to collate the main ideas of the event, to market to the target audience and to equally divide the […]

Global Strategies for Associations: Professional associations play a crucial role in the economic development of their respective communities, and as such, they are not immune to globalising trends. A 2016 study by the American Society of Association Executives (ASAE) highlighted the need for associations to take an increasingly global focus to bring value and strengthen […]