Event Technology

If there is one subject driving the conversation among meeting and event planners and organisers today, that has to be disruption. In a matter of weeks, the global landscape has changed enormously, and professionals in the meetings industry now face the pressing need to make tough decisions quickly. Download this article as PDF: DOWNLOAD It is […]

Live events are gaining popularity in improving sales and driving business value. Studies indicate that companies are willing to spend 30% of their marketing budgets on events. Events are also a brilliant idea for building brand awareness and establishing long-lasting relationships with customers. The events capture the attention of the target audience and provide a […]

Social media has changed the nature of events, prioritising elements like engagement, communication, and interaction over the plain delivery of information. The latest data on social media use shows that there are nearly 3.5 billion social media users worldwide and growth shows no signs of stopping. Given the widespread use of social media, it makes […]

What conference trends can you expect still in 2019 and for 2019? The past two years have been packed with change and innovation in the events industry. Recently, we’ve seen personalisation, immersion, and interaction become the driving forces of all event types. New technologies have quickly made inroads into trade shows, conferences, and meetings all […]

Event sponsorship is a crucial aspect of event planning due to its ability to connect brands with their ideal audience and to increase exposure. However, because event marketing is getting more competitive by the day, meeting professionals and conference planners often struggle to secure a sponsorship agreement. Creating an exceptional proposal is the first step […]

Our Director of Business Development and Key Accounts, Sabine Adam, was interviewed by CIM, a European Magazine for the Meetings Industry. Find the original interview here. “One of the biggest challenges in the field of medical congresses are the constant amendments to the Pharmaceutical and MedTech Codes. In addition, there is the new stricter data […]

You are planning to host a conference? At the first sight of all processes involved, you can be easily overwhelmed by the complexity of tasks to master to organise a successful event.

So, you have acquired sponsorship for your conference, a much-needed cash injection that can transform your event from being ordinary to memorable and extraordinary. Before you look at ways to maximise exposure for your sponsor, you need to understand what it is they want.

Do you consider hosting a professional conference? There are many benefits to hosting events as an association. First of all, keeping your website event calendar full of industry-related events drives traffic to your calendar and your website and more importantly improves SEO. Yet, as significant as all of these digital aspects are, nothing beats in-person […]