Face Recognition

Many associations and corporate companies are faced with the difficulty of keeping conference attendance figures up. Developing a clear marketing strategy will be your key to success. Researching and understanding your delegates will enable you to be more creative and flexible. It will also allow you to stretch your budget further as you will only […]

No doubt the successful organisation of a conference steering committee can be a rather daunting task. This is the main reason why committees are often employed alongside more traditional means. This group of professionals is able to collate the main ideas of the event, to market to the target audience and to equally divide the […]

We are all conscious that social media is an important metric which we should always use when planning an upcoming conference or seminar. However, we have the feeling that many professionals are still uncertain as for how to leverage this powerful medium in the most efficient manner. Much like other approaches to successful meeting planning, […]

Global Strategies for Associations: Professional associations play a crucial role in the economic development of their respective communities, and as such, they are not immune to globalising trends. A 2016 study by the American Society of Association Executives (ASAE) highlighted the need for associations to take an increasingly global focus to bring value and strengthen […]

Conferences provide invaluable opportunities for networking, exchanging innovative concepts, and establishing gold standards. Conference technology can help take the conference experience to a new level by adding a layer of innovation and interactivity that benefits everyone involved. Below are three ways in which various conference technology tools can be used by anyone in the meeting […]

Do you consider hosting a professional conference? There are many benefits to hosting events as an association. First of all, keeping your website event calendar full of industry-related events drives traffic to your calendar and your website and more importantly improves SEO. Yet, as significant as all of these digital aspects are, nothing beats in-person […]

Our Director of Business Development and Key Accounts, Sabine Adam, was interviewed by CIM, a European Magazine for the Meetings Industry. Find the original interview here. “One of the biggest challenges in the field of medical congresses are the constant amendments to the Pharmaceutical and MedTech Codes. In addition, there is the new stricter data […]

Over the past few years, some of the most important concepts surrounding the conference and event planning industry have experienced a dramatic transformation. This applies to delegates and their role, the definition of conference content, and how conference content is distributed. Nowadays, continuous engagement and quality interactions are expected before, during, and after a conference. […]

What conference trends can you expect still in 2019 and for 2019? The past two years have been packed with change and innovation in the events industry. Recently, we’ve seen personalisation, immersion, and interaction become the driving forces of all event types. New technologies have quickly made inroads into trade shows, conferences, and meetings all […]