Basic Services
How Associations Can Implement Innovation
According to the 2021 Membership Marketing Benchmarking Report, nearly half of all associations reported declining membership last year. This is mainly due to the continuing effects of the pandemic that have caused economic uncertainty for many professionals and...
How To Combat Declining Membership In Professional Associations
Declining membership is a problem facing many professional associations, with 68% of organisations struggling to grow their membership since 2020. But what is causing this decline in membership, and how can you prevent it in your association? Why are professional...
How To Collaborate With Other Professional Organisations at your Conferences (And Why You Should!)
Collaboration between brands can yield excellent results for everyone involved, whether you collaborate on a service, product or marketing activity. However, cooperation between brands and associations can be particularly effective for professional conferences. Some...
The importance of developing a community and the potential benefits it can bring: From three to three-hundred and sixty-five days of engagement
Associations are currently facing a fundamental challenge: the need to evolve and cater to participants in a post-pandemic world. Many associations see only these challenges and do not see the potential to develop and improve the strength of their brand. In 2019 John...
Increasing effectiveness for virtual teams
In our rapidly changing world, the ability to harness the power of virtual teams is what makes or breaks an organisation. Tremendous advances in communication technologies occur every day, more recently spurred on by global health and supply chain crises. But with or...
Successful Conference Management For The 21st Century
Conference management has undergone profound changes. Learn how to enrich conference environment & create memorable value-driven experiences.
Community Building: Transforming Association Membership
Community building has become ever more important after in-person events were limited or restricted altogether in 2020. However, the need to build relationships and to foster a sense of belonging remains a central issue. In this post we explore why creating opportunities for building communities is essential to associations today.
Multi-Hub Events: The Future Of The Meeting Industry?
Multi-hub events are quickly gaining terrain as one of the possible future shapes of conferences and other professional meetings. 2020 triggered a sudden transformation in the MICE sector, especially in terms of meeting format and introducing new ways of bringing people together at a distance.
Rethinking The Mindset For Green Meetings
Corporate sustainability must be coherent if you want to achieve credibility. True sustainability entails changes in how we conduct economic affairs, social life, and even leisure, as proven by the growth of green tourism and a broader awareness of events’ negative impact on the environment.
A Fresh Vision of Event Marketing for PCOs
A few months ago, we published a blog update on the role of professional conference organisers. The essential premise was the need for Professional Conference Organisers (PCOs) to quickly adapt to change, whether change comes from client needs or technological advances. In today’s blog post, it is now time to turn our attention to event marketing.
Why Non-Profits use Consultants?
Non-profits generate enormous social value, which contributes to stronger communities and more stable economies. These associations operate in a complex environment and can always benefit from expert support and guidance. This article will examine how consulting firms can help non-profit associations better fulfill their role and become more robust.
