ROI

Conference sponsorship is one of the most widely used strategies to drive engagement and increase membership levels. A 2017 report revealed that global sponsorship spending is growing at average annual rates of 4 percent and is only expected to keep rising. However, sponsorship in the associations and membership organisations sector is not always used to […]

We can envision a conference or meeting much in the same way as we may define the gears of a well-oiled machine. It is only through the integration of each stakeholder that the ultimate goals of success and quality attendance will be met. In essence, effective meeting management often revolves around capitalising on the strengths […]

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