Marketing mix

Many associations and corporate companies are faced with the difficulty of keeping conference attendance figures up. Developing a clear marketing strategy will be your key to success. Researching and understanding your delegates will enable you to be more creative and flexible. It will also allow you to stretch your budget further as you will only […]

The role of a professional conference organiser has drastically changed over the past ten years, and this trend is only expected to continue. Many believe that the PCO of the near future will represent more of a consultant as opposed to dealing with logistical services alone. However, it is still interesting to note that many […]

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