Six Ways to Use Social Media to Grow Membership in Your Association (2025 Update)
Learn how your association can use social media to attract and retain members in 2025. From paid ads to emerging platforms like Threads and Bluesky, here’s what works now.
How Associations Can Implement Innovation
According to the 2021 Membership Marketing Benchmarking Report, nearly half of all associations reported declining membership last year. This is mainly due to the continuing effects of the pandemic that have caused economic uncertainty for many professionals and...
How To Select The Best Venue For Your Upcoming Event
When planning a successful conference or event, you must make many decisions. But the one that will have the most significant impact on your event’s success is deciding on the right venue and location. Everything about the event, including the date, speaker...
How To Combat Declining Membership In Professional Associations
Declining membership is a problem facing many professional associations, with 68% of organisations struggling to grow their membership since 2020. But what is causing this decline in membership, and how can you prevent it in your association? Why are professional...
How To Collaborate With Other Professional Organisations at your Conferences (And Why You Should!)
Collaboration between brands can yield excellent results for everyone involved, whether you collaborate on a service, product or marketing activity. However, cooperation between brands and associations can be particularly effective for professional conferences. Some...
The importance of developing a community and the potential benefits it can bring: From three to three-hundred and sixty-five days of engagement
Associations are currently facing a fundamental challenge: the need to evolve and cater to participants in a post-pandemic world. Many associations see only these challenges and do not see the potential to develop and improve the strength of their brand. In 2019 John...
Six Ways To Make Your Conference More Sustainable
Attendees at mid-sized conferences reportedly send an average of 1.16kg (each) of waste to landfills throughout the event. When combined with the fact that 70% of attendees travel by aeroplane to reach these conferences, the event and conference industry needs to...
Why Do You Need Sponsors For Your Association Event?
Sponsorship opportunities: should sponsorship be viewed as a necessity or a commodity for association events? We argue that it should always be viewed as a necessity – not only to provide financial security but to also contribute to a memorable and enjoyable event....
Pros and cons of online events for medical conferences
For the last 18 months, online conferences have been widely adopted by the medical and healthcare community out of necessity – but as we move away from the pandemic and social distancing restrictions are lifted, are online meetings still the best way to host medical...
How to find sponsorship opportunities for your association events
Sponsorship opportunities are essential to the financial success of any association event. Sponsors not only help to fund events, but they can also help with the promotion and credibility, leading to higher attendance rates. Many sponsorships are based on long-term...