Collaboration between brands can yield excellent results for everyone involved, whether you collaborate on a service, product or marketing activity. However, cooperation between brands and associations can be particularly effective for professional conferences. Some...
Associations are currently facing a fundamental challenge: the need to evolve and cater to participants in a post-pandemic world. Many associations see only these challenges and do not see the potential to develop and improve the strength of their brand. In 2019 John...
Attendees at mid-sized conferences reportedly send an average of 1.16kg (each) of waste to landfills throughout the event. When combined with the fact that 70% of attendees travel by aeroplane to reach these conferences, the event and conference industry needs to...
“Moinsen” to all the readers and colleagues out there. My name is Agnes Dallmer-Zerbe. I am twenty-two years of age, half Polish, born and raised in Hamburg, Germany. After a two-year apprenticeship in a hotel in the east of Germany I decided to focus my studies on...
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