Sponsorship opportunities: should sponsorship be viewed as a necessity or a commodity for association events? We argue that it should always be viewed as a necessity – not only to provide financial security but to also contribute to a memorable and enjoyable event....
The role of a modern professional conference organiser (PCO) is to help conferences and events succeed by adapting to the needs of the organisation and target audience. PCOs offer a wide variety of services, from securing venues to developing marketing plans. Most...
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