Meeting architecture is a coordinated value-creation process that furthers the goals of every meeting owner. Working in close collaboration with other experts, PCOs are key pieces of the meeting architecture equation. A sound meeting architecture can help organisers tackle complexity, create real impact, and generate value.
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Professional needs have changed, and especially over the past year. Information remains important, but meaningful community building is becoming a priority. Associations can meet this need by redesigning their communication model through the creation of private online membership communities.
The switch to online and hybrid events has come with challenges and advantages. Within this model, conference organisers can set up a studio at nearly any given location. This could be a venue, a hotel, a university or research facility, or even in the own office space, which leaves a more ample budget for alternative event design. Green screen production for online events is an emerging trend due to the technique’s ability to create higher engagement levels.
The events industry is still grappling with the uncertainty that led to mass cancellations and postponements of in-person events. Moving forward into 2021 and beyond, virtual meetings like conferences and trade shows will either take place in fully virtual environments or as hybrid events. Therefore, conference organisers must be ready to handle new challenges, as well as develop new strategies to cope with existing ones.
The events industry is still grappling with the uncertainty that led to mass cancellations and postponements of in-person events. Moving forward into 2021 and beyond, virtual meetings like conferences and trade shows will either take place in fully virtual environments or as hybrid events. Therefore, conference organisers must be ready to handle new challenges, as well as develop new strategies to cope with existing ones.
Hygiene plans for business events have existed for a long time. Some of them took the form of occupational health and safety regulations But their relevance was usually overshadowed by other aspects of event organisation. However, from 2021 onwards, it will be essential for professional event organisers to be directly involved with hygiene and infection prevention actions in order to design and manage safe events.
The meeting industry has undergone a profound transformation since the beginning of the year. The shift from in-person events to online events has involved significant logistical challenges, and organisers must also come to grips with new forms of securing potential sponsors and ensuring sponsorship packages deliver something of value to all stakeholders.