Multi-Hub Events: The Future Of The Meeting Industry?

Multi-Hub Events: The Future Of The Meeting Industry?

Multi-hub events are quickly gaining terrain as one of the possible future shapes of conferences and other professional meetings. 2020 triggered a sudden transformation in the MICE sector, especially in terms of meeting format and introducing new ways of bringing people together at a distance.

Rethinking The Mindset For Green Meetings

Rethinking The Mindset For Green Meetings

Corporate sustainability must be coherent if you want to achieve credibility. True sustainability entails changes in how we conduct economic affairs, social life, and even leisure, as proven by the growth of green tourism and a broader awareness of events’ negative impact on the environment.

A Fresh Vision of Event Marketing for PCOs

A Fresh Vision of Event Marketing for PCOs

A few months ago, we published a blog update on the role of professional conference organisers. The essential premise was the need for Professional Conference Organisers (PCOs) to quickly adapt to change, whether change comes from client needs or technological advances. In today’s blog post, it is now time to turn our attention to event marketing.

Why Non-Profits use Consultants?

Why Non-Profits use Consultants?

Non-profits generate enormous social value, which contributes to stronger communities and more stable economies. These associations operate in a complex environment and can always benefit from expert support and guidance. This article will examine how consulting firms can help non-profit associations better fulfill their role and become more robust.

What Is Meeting Architecture?

What Is Meeting Architecture?

Meeting architecture is a coordinated value-creation process that furthers the goals of every meeting owner. Working in close collaboration with other experts, PCOs are key pieces of the meeting architecture equation. A sound meeting architecture can help organisers tackle complexity, create real impact, and generate value.