What Is The Job Of A Modern Association?

What Is The Job Of A Modern Association?

And how does association management adopt? As the European Commission says, associations exist to “promote the trade or professional interests of their members”. But what does that mean in the modern landscape? “Associations are highly valuable,...
What Do Association Members Want?

What Do Association Members Want?

According to the 2021 Membership Marketing Benchmarking Report, word of mouth remains the top channel for association member acquisition. Therefore, your association must meet the needs of your members so that they will continue to refer your organisation to their...
The Never Too Late Show

The Never Too Late Show

Digital event held on 21 April 2022 We were asked by our client BioSense Webster to help them deliver a powerful and effective digital meeting to a global audience of employees. They asked that it not only communicate their message but also inspire, motivate and be...
How Associations Can Implement Innovation

How Associations Can Implement Innovation

According to the 2021 Membership Marketing Benchmarking Report, nearly half of all associations reported declining membership last year. This is mainly due to the continuing effects of the pandemic that have caused economic uncertainty for many professionals and...