Why should conference planners choose an IAPCO member PCO?
Imagine the scenario: you are a planner tasked with organising an international conference, meeting or exhibition. You want to have professional meeting planning experts at your side, so you start searching the internet for meeting planners, event organisers or...
Administrative Management Strategies To Help Your Association Succeed
Administrative management can help your association succeed by providing the support you need to achieve your goals, grow your memberships, and maintain financial stability. READ MORE: The importance of administrative management in associations Having worked with some...
What Do Association Members Want?
According to the 2021 Membership Marketing Benchmarking Report, word of mouth remains the top channel for association member acquisition. Therefore, your association must meet the needs of your members so that they will continue to refer your organisation to their...
The Importance Of Administrative Management In Associations
Managing an association or non-profit organisation is a complex task, much more so in a sector that must adapt to a changing environment. Administrative management is a critical part of a successful association and can include a variety of elements such as: Conference...
The Never Too Late Show
Digital event held on 21 April 2022 We were asked by our client BioSense Webster to help them deliver a powerful and effective digital meeting to a global audience of employees. They asked that it not only communicate their message but also inspire, motivate and be...
Six Ways To Use Social Media To Grow Membership In Associations
Growing membership is a crucial focus for many associations after the decline seen over the last few years. One of the best ways to reach new potential members is via social media since, no matter who your ideal association member is, they will likely be on at least...
How To Use Storytelling When Marketing Your Conference
Why use storytelling for marketing your conference? Research from Stanford University shows “stories are remembered up to 22 times more than facts alone.” Similarly, when you think about how long a piece of media can keep your attention, you will likely...
How Associations Can Implement Innovation
According to the 2021 Membership Marketing Benchmarking Report, nearly half of all associations reported declining membership last year. This is mainly due to the continuing effects of the pandemic that have caused economic uncertainty for many professionals and...
How To Select The Best Venue For Your Upcoming Event
When planning a successful conference or event, you must make many decisions. But the one that will have the most significant impact on your event’s success is deciding on the right venue and location. Everything about the event, including the date, speaker...
How To Combat Declining Membership In Professional Associations
Declining membership is a problem facing many professional associations, with 68% of organisations struggling to grow their membership since 2020. But what is causing this decline in membership, and how can you prevent it in your association? Why are professional...