Mastering the 365 Communication Plan: Transforming Association Engagement in the Digital Age
A 365-day communication plan is crucial for the success of medical associations. Learn how to optimise your communication year-round for maximum impact.
Effective Membership Retention Strategies for Associations in a Post-Pandemic World
More than three years after the onset of the global pandemic, associations face a new landscape that presents unique challenges to member retention. The relationship dynamics between professionals and associations have been transformed over the past few years. This...
Meet our Team: Maria Blatkowska
Today, we would like to introduce Maria Blatkowska, Marketing & Communication Coordinator at Congrex Switzerland. Hi Maria, please introduce yourself; who are you? My name is Maria Blatkowska. I was born in Wroclaw, Poland, but my formative years were spent in...
The Growing Impact of Virtual Reality in the Meetings Industry
Virtual Reality or VR is a powerful technology with an increasing presence in the events and meetings industry. This technology can create immersive experiences and transform traditional conferences, trade shows, and corporate meetings into experiences that engage and...
How To Use AI In Conference Management
The Role of AI in Conference Management The event industry has quickly jumped on the digital transformation bandwagon, adopting technological advances like virtual reality and facial recognition, whose use has skyrocketed since 2020. In 2023, exponential artificial...
The Event Planning Guide to Inclusive and Accessible Conferences
Diversity and inclusion have a prominent place in today’s global social agenda. In professional settings, the conversation is centred around how diversity in the workplace contributes to a healthy and fair company culture. Diversity, equity, and inclusion also...
How Digital Transformation can elevate your Conference Planning
Attendee engagement is one of the most critical factors for event success, as it directly impacts an event’s reputation and profitability. As the industry gets more invested in digital transformation, conference organisers must cope with challenges that could...
Twelve Tips for Effective Association Marketing in a Changing Landscape
Effective association marketing is an integral aspect of an association’s operations as it enables associations to connect with their target audience and achieve their membership goals. As marketing landscapes evolve, associations and their members face new...
The Essential Guide to Digital Marketing for Associations
Digital marketing can help associations grow their member base and generate higher revenues. However, keeping up with the tools and techniques disrupting the online marketing industry is challenging for many organisations. In this dynamic scenario, it is vital to be...
Press Release: Congrex Switzerland’s Commitment to Sustainability: CO2 Compensation and Swisstainable Level 1 Classification
Basel, 6th June 2023 | Congrex Switzerland is dedicated to making a positive impact on the environment through its sustainability efforts. Recognising the importance of reducing carbon emissions and promoting sustainable practices, Congrex Switzerland has implemented...