How to Focus Effective Digital Marketing for Associations – Part III: Budget Planning
In today’s competitive marketplace the only way any association or nonprofit organisation can stay afloat is with effective marketing, and today that means digital marketing. We recommend the following astute strategies to save you money on your marketing budget...
How to Focus Effective Digital Marketing for Associations – Part II: Messaging
In our second part of the Digital Marketing for Associations series we talk about messaging. The world and thus messaging has changed in the last decade, with most of us now using smartphones and other types of digital devices that access the Internet. This is how...
How to Focus Effective Digital Marketing for Associations – Part I: Membership
Today we talk about Digital Marketing for Associations. Associations are the mainstay of the business community, however they encounter many challenges that other organisations and companies do not, mainly membership fluctuation and budgetary constraints. This is why...
The Importance of Conference Exhibition and Sponsorship
Income from Conference Exhibition and Sponsorship is very important. You need to look for someone who can help you raise those funds, and has a proven history in meeting or even exceeding their clients target find. By being connected to people, being able to cut...
Congrex Switzerland is partner at Maritz’ Global Meetings Network (Video)
In February 2015 we announced in our News Section the selection of Congrex Switzerland as partner in the Maritz Global Meetings Network. The network is conducted by Maritz Travel Company, which consists of Maritz Travel Meetings & Incentives and Experient....
ECTRIMS and Congrex Switzerland renew their long-term contract until 2018
The European Committee for the Treatment and Research in Multiple Sclerosis (ECTRIMS) re-elects Congrex Switzerland as their Professional Congress Organiser (PCO) until 2018 after a very successful ECTRIMS congress in Barcelona with over 9’000 participants. “ECTRIMS...
Our CEO Alain Pittet talks about ‘The future of the PCO’, published by ‘Kongres Magazine’, October 2015
The successful PCO, or Professional Conference Organiser of the future will increasingly act as a consultant of its client. The traditional, more logistical services will become a commodity every client expects and which in my opinion in the future will not be the...
Effective Conference Cash-Flow Management
When organising a successful conference or event, a key ingredient is your ability to manage and produce a conference cash-flow management plan. However, there are some organisers who are more absorbed in marketing and logistics that they repeatedly fall short in...
Life Sciences Region Basel – Basel Life Science Week and MipTec Exhibition
The region of Basel is well known as a Life Sciences hub and as the home of many leading pharmaceutical, med- and bio-tech companies with the most promising product pipelines in the world. Basel offers one of the most innovative environments in Life Sciences...
Meeting Management: How to Organise a Conference with Roles Defined
Meeting management. Every conference or event is different and requires experienced organising committees in order to manage everything needed for its success. Since there are various roles to play, organisers have to clearly define their responsibilities so that...