In today’s competitive marketplace the only way any association or nonprofit organisation can stay afloat is with effective marketing, and today that means digital marketing. We recommend the following astute strategies to save you money on your marketing budget planning:
Simple Website vs. complex Website
You can very easily use, e.g. a WordPress as your basic platform, saving you money on an expensive web designer. There are many templates, designed beautifully to select from. A WordPress or similar platform is very easy to maintain in-house, saving you even more money. You can change or add new content internally, which means you do not need a new website to adjust to changing web standards as time goes on.
Related: How to Focus Effective Digital Marketing for Associations – Part I: Membership
Social Media Updates Can be Scheduled in Advance
Using online tools you can create your posts well in advance and set up a schedule for them to appear over a period of time. You can use a similar tool supplied by Facebook for updates as well. This will save you time and money managing your social media accounts.
Bulk Emails Save on Costs
There is a number of different email marketing tools that you can access online to effectively send out mass emails and email newsletters. You can even choose your own design template and personalize your emails and newsletters, saving you a lot of time and of course, time is money.
Save Money with Cloud Communications
Standard office communication equipment is fast becoming obsolete with the advent of the Cloud. You no longer need fax machines and servers or a landline phone system. This saves you money on fax and phone lines, paper, ink and the cost of maintaining and repairing this equipment.
Related: How to Focus Effective Digital Marketing for Associations – Part II: Messaging
We invite you to download our White Paper to learn how to save money on your website design and maintenance as well as digital marketing campaigns. Learn how to spread your message far and wide in the most cost-effective ways. Find out in detail how to do this and how to save money by migrating to Cloud Communications. You can also find out how to use digital marketing tactics, grow your membership and effectively spread your brand message, all on a budget.
White Paper 6: Strategic Planning is Key to Effective Digital Marketing for Associations