How to Focus Effective Digital Marketing for Associations – Part III: Budget Planning

by | Dec 1, 2015 | Blog

In today’s competitive marketplace the only way any association or nonprofit organisation can stay afloat is with effective marketing, and today that means digital marketing. We recommend the following astute strategies to save you money on your marketing budget planning:

Simple Website vs. complex Website

You can very easily use, e.g. a WordPress as your basic platform, saving you money on an expensive web designer. There are many templates, designed beautifully to select from. A WordPress or similar platform is very easy to maintain in-house, saving you even more money. You can change or add new content internally, which means you do not need a new website to adjust to changing web standards as time goes on.

Related: How to Focus Effective Digital Marketing for Associations – Part I: Membership

Social Media Updates Can be Scheduled in Advance

Using online tools you can create your posts well in advance and set up a schedule for them to appear over a period of time. You can use a similar tool supplied by Facebook for updates as well. This will save you time and money managing your social media accounts.

Bulk Emails Save on Costs

There is a number of different email marketing tools that you can access online to effectively send out mass emails and email newsletters. You can even choose your own design template and personalize your emails and newsletters, saving you a lot of time and of course, time is money.

Save Money with Cloud Communications

Standard office communication equipment is fast becoming obsolete with the advent of the Cloud. You no longer need fax machines and servers or a landline phone system. This saves you money on fax and phone lines, paper, ink and the cost of maintaining and repairing this equipment.

Related: How to Focus Effective Digital Marketing for Associations – Part II: Messaging

We invite you to download our White Paper to learn how to save money on your website design and maintenance as well as digital marketing campaigns. Learn how to spread your message far and wide in the most cost-effective ways. Find out in detail how to do this and how to save money by migrating to Cloud Communications. You can also find out how to use digital marketing tactics, grow your membership and effectively spread your brand message, all on a budget.

White Paper 6: Strategic Planning is Key to Effective Digital Marketing for Associations

Related Articles

Social media has changed the nature of events, prioritising elements like engagement, communication, and interaction over the plain delivery of information. The latest data on social media use shows that there are nearly 3.5 billion social media users worldwide and growth shows no signs of stopping. Given the widespread use of social media, it makes […]

Knowledge Exchange, Post Graduate Learning, Efficient Networking – The Future of Scientific Meetings. Author: Christian Mutschlechner The format of scientific congresses has been the same for decades: They typically have plenary sessions, parallel sessions, poster sessions and discussions; some have introduced hands-on workshops, but the overall impression is that nothing much has changed. But times […]

What conference trends can you expect still in 2019 and for 2019? The past two years have been packed with change and innovation in the events industry. Recently, we’ve seen personalisation, immersion, and interaction become the driving forces of all event types. New technologies have quickly made inroads into trade shows, conferences, and meetings all […]

Want to be updated regularly?
Subscribe to our newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Shares