on

How to Focus Effective Digital Marketing for Associations – Part III: Budget Planning

von | Dez 12, 2015 | Blog

In today’s competitive marketplace the only way any association or nonprofit organisation can stay afloat is with effective marketing, and today that means digital marketing. We recommend the following astute strategies to save you money on your marketing budget planning:

Simple Website vs. complex Website

You can very easily use, e.g. a WordPress as your basic platform, saving you money on an expensive web designer. There are many templates, designed beautifully to select from. A WordPress or similar platform is very easy to maintain in-house, saving you even more money. You can change or add new content internally, which means you do not need a new website to adjust to changing web standards as time goes on.

Related: How to Focus Effective Digital Marketing for Associations – Part I: Membership

Social Media Updates Can be Scheduled in Advance

Using online tools you can create your posts well in advance and set up a schedule for them to appear over a period of time. You can use a similar tool supplied by Facebook for updates as well. This will save you time and money managing your social media accounts.

Bulk Emails Save on Costs

There is a number of different email marketing tools that you can access online to effectively send out mass emails and email newsletters. You can even choose your own design template and personalize your emails and newsletters, saving you a lot of time and of course, time is money.

Save Money with Cloud Communications

Standard office communication equipment is fast becoming obsolete with the advent of the Cloud. You no longer need fax machines and servers or a landline phone system. This saves you money on fax and phone lines, paper, ink and the cost of maintaining and repairing this equipment.

Related: How to Focus Effective Digital Marketing for Associations – Part II: Messaging

We invite you to download our White Paper to learn how to save money on your website design and maintenance as well as digital marketing campaigns. Learn how to spread your message far and wide in the most cost-effective ways. Find out in detail how to do this and how to save money by migrating to Cloud Communications. You can also find out how to use digital marketing tactics, grow your membership and effectively spread your brand message, all on a budget.

White Paper 6: Strategic Planning is Key to Effective Digital Marketing for Associations

Mehr News

mprove Membership Acquisition And Retention In Your Association

Kleine Änderungen, die die Mitgliederwerbung und -bindung in Ihrem Verband verbessern können

Anfang des Jahres 2022 veröffentlichte Associations Now einen interessanten Artikel darüber, wie kleine Änderungen an der Mitgliederverwaltung Ihrer Vereinigung die…

Omnichannel Engagement In Your Association

Sechs Schritte zur Schaffung von Omnichannel-Engagement in Ihrem Verband

Die Einbindung aktueller und potenzieller Mitglieder ist für Verbände von entscheidender Bedeutung, um ihre Mitgliederzahlen zu halten und zu steigern.…

What is an Association Management Company (AMC)?

Was ist eine Association Management Company (AMC)?

Eine Association Management Company (AMC) ist ein Unternehmen, das Management und spezialisierte administrative Unterstützung für Berufsverbände und Gesellschaften anbietet, damit…

How To Write A Conference Abstract

Wie man ein Konferenzabstract schreibt

Ein Abstract ist der erste Eindruck, den ein Konferenzveranstalter von Ihnen erhält. Es ist eine Chance für Sie, Ihr Fachwissen…

Congrex Switzerland

Pin It on Pinterest

Shares