


Keeping attendance levels at your event – 6 key steps to successfully market your event
Many associations and corporate companies are faced with the difficulty of keeping conference attendance figures up. Developing a clear marketing strategy will be your key to success. Researching and understanding your delegates will enable you to be more creative and...
Defining Roles, key to successful Meeting Management
Defining roles in meeting management is one of the important aspects for running any organisation, if it’s for profit or non-for-profit. When designing workflows, you establish steps and assign roles to those steps. Clearly defined processes eliminate bottlenecks...
8 Tips For Your Conference Timeline Outline
There are many factors that will impact the conference timeline and initial steps to be taken when planning an event. It may also be difficult to specify exact norms for conference timelines as some events may require special lead times of up to four years due to...
When to Appoint a PCO?
You can really decide to appoint a PCO or Professional Conference Organiser at any stage during the conference planning process, it really will depend on the type of support or services you feel you need from a PCO. If for example you simply want a Professional...
5 Tips For Effective Venue Sourcing For Your Next Conference
Effective venue sourcing is key for the success of your next conference, meeting or trade show. Not long after the lights dim on the last event, association planners are discussing where to host the next annual meeting or congress. With so many things to consider and...
Building Relationships Online With Social Media Marketing
What´s the issue with building relationships online?
Thеѕе days а lot оf uѕ аrе online, wе socialise, purchase, run businesses оr аrе part оf а community. Social Media Marketing hаѕ tаkеn thе trіеd аnd true method оf word-оf-mouth marketing, mаdе іt global аnd immediate. Building relationships wіth your online community wіll hаvе а powerful impact uѕіng Facebook, Twitter, LinkedIN, Pinterest, Google+, аnd mаnу оthеr social platforms. Building relationship online wіll gеt уоu іn front оf уоur target audience аnd gеt уоu noticed rеgаrdlеѕѕ оf уоur type оf business.

Basel, Switzerland – your conference city
Switzerland is wonderful, with its magnificent mountains and lakes as well as world-famous chocolate and cheese. Swiss craftsmanship, its watchmaking tradition is second to none. What Switzerland also offers, especially the city of Basel, is the perfect environment...
How to Focus Effective Digital Marketing for Associations – Part III: Budget Planning
In today’s competitive marketplace the only way any association or nonprofit organisation can stay afloat is with effective marketing, and today that means digital marketing. We recommend the following astute strategies to save you money on your marketing budget...
How to Focus Effective Digital Marketing for Associations – Part II: Messaging
In our second part of the Digital Marketing for Associations series we talk about messaging. The world and thus messaging has changed in the last decade, with most of us now using smartphones and other types of digital devices that access the Internet. This is how...
How to Focus Effective Digital Marketing for Associations – Part I: Membership
Today we talk about Digital Marketing for Associations. Associations are the mainstay of the business community, however they encounter many challenges that other organisations and companies do not, mainly membership fluctuation and budgetary constraints. This is why...