Your conference is all set up and ready to go, but now you need an audience to fill those seats. Enter digital marketing. While conference management is very much about organising the logistics of an event.
You are planning to host a conference? At the first sight of all processes involved, you can be easily overwhelmed by the complexity of tasks to master to organise a successful event.
So, you have acquired sponsorship for your conference, a much-needed cash injection that can transform your event from being ordinary to memorable and extraordinary. Before you look at ways to maximise exposure for your sponsor, you need to understand what it is they want.