Grand Basel is a new global automobile show that focuses on collector’s pieces from the past, present and future. The inaugural fair took place in Basel, 6 – 9 September 2018. It is the world’s first and only show to present the automobile in contexts of art, design, architecture and lifestyle. Congrex Switzerland acted as official housing agency for the event.
Grand Basel presented several challenges: Firstly, the event in Basel was the first edition of a completely new concept. Secondly, we worked together with a new client. We know the wishes and special needs of our long-term customers very well. This is also what we aim to achieve in every new business relationship. Thirdly, we operated in an uncommon field, as the majority of our clients organise medical congresses.
HOW CONGREX MASTERED IT
In order to get to know new clients and the specialties of an industry, we rely on intense regular communication. We work transparently from the very beginning, in order to give the customer a sense of security. To ensure a smooth hotel booking process, regular exchange with the hotels is essential. For any issues and questions that may arise spontaneously, we were on-site with a concierge desk, guaranteeing a good night’s sleep for every participant.