Cracking the Code — Engaging our NextGen in the Business Events Industry
This article was written by our Marketing Coordinator Kristina Ferro and first published at IAPCO`s The PCO – Issue #121
At a time when the Business Events Industry is evolving faster than ever, one truth stands out clearly: the future of our sector depends on how effectively we prepare, support, and inspire the next generation. Developing young professionals is no longer an optional effort or a simple box-ticking exercise. It requires investment, commitment, and a strong belief in the power of talent.
Beyond the Minimum: A Commitment to Meaningful Development
At Congrex, nurturing the NextGen is far more than providing internships. Congrex sees talent development as a responsibility—one that shapes both our company’s future and the future of the wider Business Events Industry. This means going beyond minimal requirements and actively seeking out opportunities that offer young people perspective and a sense of purpose in their chosen careers.
Our commitment is reflected in a wide range of initiatives. From structured training programs to long-term professional development opportunities, we want to create an environment where young people feel supported, respected, and encouraged in their development.
Related: Press Release: Congrex Switzerland’s Commitment To Nurturing Tomorrows Talent
Creating Access and Opportunity for the Next Generation
For the Business Events Industry to remain vibrant, innovative, and resilient, it must actively open its doors to those who will one day lead it. Young professionals and students need pathways that allow them to understand the dynamics of our field, gain hands-on experience, and recognise the meaningful careers that can be built within it. This requires the collective effort of organisations and educational institutions working together to provide guidance and opportunities.
By offering early insights into event management, sharing practical knowledge, and involving young people in real processes, we not only secure future talent but also strengthen the industry’s capacity for fresh thinking and long-term sustainability.
Diverse Pathways to Learning: Apprenticeships and Collaboration
There are many ways to support future talents, and apprenticeships remain one of the most effective. They allow young people to learn through doing—experiencing the complexity of planning, logistics, client service, and stakeholder engagement first-hand. In many organisations, apprentices gain a solid foundation and often choose to continue their careers in the industry once their training is completed.
Partnerships with educational institutions offer another valuable avenue. One example from Congrex Switzerland is the collaboration with the Swiss Hotel Management School (SHMS). By connecting academic programmes with real-world insights from event professionals, such partnerships help bridge the gap between theory and practice.
Students benefit from exposure to operational realities, professional networks, and the opportunity to develop essential skills. At the same time, the industry is getting a supply of motivated graduates who already have in-depth knowledge of the event industry.
Related: Steps For Association Membership Development and Retention
Building a Sustainable Talent Ecosystem
The meetings sector thrives on creativity, problem-solving, and collaboration. When young people are encouraged, trained, and given authentic opportunities to contribute, the entire ecosystem benefits.
Whether through apprenticeships, internships, school partnerships, or mentoring initiatives, every effort to empower young talent is an investment in the industry’s future. As we continue to evolve, adapt, and respond to change, a strong NextGen foundation will remain essential.
By working together—companies, educational institutions, and industry organisations—we can ensure that the next generation not only enters the Business Events Industry, but feels inspired to build meaningful, purpose-driven careers within it.
