In the world of event planning, especially within medical and scientific congresses, pre-event communication is a foundational pillar of success. When done effectively, it can significantly increase registration, foster engagement, and set a positive tone that resonates throughout the event. However, as many organisers know, ensuring your messaging hits the mark with prospective attendees can be challenging. CONGREX Switzerland’s latest white paper, Effective Strategies for Outstanding Pre-Event Communication, is a comprehensive guide filled with insights and strategies to streamline this crucial phase of event planning.
Why Pre-Event Communication Matters
From building anticipation to conveying essential logistical details, pre-event communication lays the groundwork for the attendee experience. It’s more than just keeping people informed; it’s about making sure your audience feels connected and prepared. For event organisers, effective communication with attendees means fewer misunderstandings, fewer last-minute issues, and a smoother experience for all.
Our white paper highlights the value of a well-timed, detailed, and personalised communication strategy. It explains why clear communication with stakeholders, suppliers, and attendees contributes directly to the success of the event
The Essentials: Invitations, Announcements, and Follow-Up
Timing is everything when it comes to invitations and announcements. Our white paper dives deep into setting an optimal timeline, selecting the best communication channels, and creating messages that captivate and engage attendees. From early bird announcements to speaker line-up teasers, this guide explores how to craft a strategy that maximises participation and sets expectations.
Learn from Industry Best Practices
With decades of experience in organising high-profile events, CONGREX Switzerland shares key principles for planning and executing effective congress communications. Whether it’s leveraging the “fear of missing out” (FOMO) effect or strategically aligning your communication timeline with registration phases, these best practices offer powerful tools for event organisers looking to elevate their communication game.
Ready to Transform Your Pre-Event Communication?
Effective pre-event communication is the key to higher registrations and satisfied attendees, and it’s the first step to a successful event. Whether you’re a seasoned professional or new to event management, this white paper provides strategies you can start applying today.
Download our white paper now to discover insights, strategies, and tools designed to enhance your event’s success through outstanding pre-event communication.
Ready to make every message count? Click below to get your copy!
