Setting the prices of conference registration can be a difficult task. Too high and participants won’t be willing to pay. Too low and your conference might lose money. Having the correct pricing strategy for registration is one of the most critical factors for ensuring the success of a conference.
This white paper examines various approaches to price calculation, the factors that influence pricing decisions and takes a detailed look at early bird pricing. We’ll show you how to use different registration categories, how to increase the perceived value of your conference and how to boost your sales with innovative marketing ideas.
