on

Congrex in the press

by | Jun 22, 2019 | Blog

Our Director of Business Development and Key Accounts, Sabine Adam, was interviewed by CIM, a European Magazine for the Meetings Industry. Find the original interview here.

“One of the biggest challenges in the field of medical congresses are the constant amendments to the Pharmaceutical and MedTech Codes. In addition, there is the new stricter data protection, which naturally plays a major role in the relationship between industry and delegates. In addition to these administrative challenges, a meeting planner must also keep an eye on the new zeitgeist and trends, concentrate on new meeting architecture and advise the customer with new innovative ideas. Generation Y expects different things from a conference than previous generations. Meeting everybody’s needs is the great skill of a planner. We use novelties like name badge printing based on automatic face recognition during the registration at smaller events in order to explore how this can develop in the future. This allows meeting planners to test new challenges in practice.”

Sabine Adam, Director of Business Development and Key Accounts, Congrex Switzerland

More News

administrative management associations

The Importance Of Administrative Management In Associations

Managing an association or non-profit organisation is a complex task, much more so in a sector that must adapt to a…

Social Media membership association

Six Ways To Use Social Media To Grow Membership In Associations

Growing membership is a crucial focus for many associations after the decline seen over the last few years. One of…

Storytelling conference marketing

How To Use Storytelling When Marketing Your Conference

Why use storytelling for marketing your conference? Research from Stanford University shows “stories are remembered up to 22 times more…

How Associations Can Implement Innovation

How Associations Can Implement Innovation

According to the 2021 Membership Marketing Benchmarking Report, nearly half of all associations reported declining membership last year. This is…

Congrex Switzerland

Pin It on Pinterest

Shares