What’s the issue with building relationships online?
These days a lot of us are online, we socialise, purchase, run businesses or are part of a community. Social Media Marketing has taken the tried and true method of word-of-mouth marketing, made it global and immediate. Building relationships with your online community will have a powerful impact using Facebook, Twitter, LinkedIN, Pinterest, Google+ and many other social platforms. Building relationship online will get you in front of your target audience and get you noticed regardless of your type of business.
Related: How to Focus Effective Digital Marketing for Associations – Part 1: Membership
Being present online will provide exposure for your product, services or personal brand. You must have an optimised website; we are not of the belief that you do not need a dynamic and responsive website these days. Having a website is within your control. Post on your blog and social platforms; valuable, relevant and shareable content that will expose your knowledge and expertise to your audience. Through your efforts, people will start to notice you and your brand.
GET FOUND BY POTENTIAL MEMBERS OR COSTUMERS
This alone is an incentive to be present online. If you are not where your potential people are, then when they are in need of your services, guess where they will go? If you want to be found, get online and start creating a presence. As a service business, get that website up and running and set up your social media platforms ASAP.
Download our Whitepaper: Strategic Planning is Key to Effective Digital Marketing for Associations
Having a presence online comes with more opportunities to connect to stakeholders, members, influencers, sponsors, business partners, like-minded people, the potential for more work and many other. Communicate and interact with people, seek out opportunities to do business and collaborate.
BUILDING RELATIONSHIPS ONLINE
When building a business offline, relationship is key. The same applies to running/promoting a business online. People buy from people. Join industry-related forums, groups on social networks etc. Forge lasting relationships, so when an opportunity comes along, guess who they will contact? Start today!
Related: How to Focus Effective Digital Marketing for Associations – Part 3: Budget Planning