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Any type of professional conference, seminar, meeting or event must be accurately planned from the very start. Although many stakeholders tend to focus upon logistics, outbound marketing and financial concerns, the fact of the matter is that the conference space itself will have a dramatic impact upon the guest experience as well as the final […]
Networking ideas for conferences. Conference organisers are increasingly placing networking opportunities at the forefront of their events programmes. The reasoning behind this trend is no secret. Networking is consistently cited as one of the most attractive elements of conferences among attendees: second only to information gathering and the opportunity to learn. Conference organisers appreciate that […]
There is little doubt that professional association management within the associations community is experiencing a renaissance of late. Perhaps unfairly, outside commentators have often viewed the service to one’s association as a poor motivator for achieving high performance – especially when compared to the financial profitability which drives the innovations of the private sector. […]
Many associations and corporate companies are faced with the difficulty of keeping conference attendance figures up. Developing a clear marketing strategy will be your key to success. Researching and understanding your delegates will enable you to be more creative and flexible. It will also allow you to stretch your budget further as you will only […]
Many people ask the question, what is a PCO? Basically, PCO is just an acronym for Professional Conference Organiser. This is a company that mainly specialises in the planning of conferences, events and meetings. It is about conferences and events management which serve as their core business activity, not for a secondary service. Because of […]