von Frank M. Waechter | 13.Jan..16 | Blog
What´s the issue with building relationships online?
Thеѕе days а lot оf uѕ аrе online, wе socialise, purchase, run businesses оr аrе part оf а community. Social Media Marketing hаѕ tаkеn thе trіеd аnd true method оf word-оf-mouth marketing, mаdе іt global аnd immediate. Building relationships wіth your online community wіll hаvе а powerful impact uѕіng Facebook, Twitter, LinkedIN, Pinterest, Google+, аnd mаnу оthеr social platforms. Building relationship online wіll gеt уоu іn front оf уоur target audience аnd gеt уоu noticed rеgаrdlеѕѕ оf уоur type оf business.
von Frank M. Waechter | 16.Dez..15 | Blog
Die PCOs der IAPCO-Mitglieder halten sich an die höchsten Standards im Veranstaltungsmanagement. Entdecken Sie die Vorteile der Zusammenarbeit mit einem von der IAPCO akkreditierten Konferenzveranstalter.
von Frank M. Waechter | 12.Dez..15 | Blog
Switzerland is wonderful, with its magnificent mountains and lakes as well as world-famous chocolate and cheese. Swiss craftsmanship, its watchmaking tradition is second to none. What Switzerland also offers, especially the city of Basel, is the perfect environment...
von Frank M. Waechter | 12.Dez..15 | Blog
In today’s competitive marketplace the only way any association or nonprofit organisation can stay afloat is with effective marketing, and today that means digital marketing. We recommend the following astute strategies to save you money on your marketing budget...
von Frank M. Waechter | 20.Nov..15 | Blog
In our second part of the Digital Marketing for Associations series we talk about messaging. The world and thus messaging has changed in the last decade, with most of us now using smartphones and other types of digital devices that access the Internet. This is how...
von Frank M. Waechter | 13.Nov..15 | Blog
Today we talk about Digital Marketing for Associations. Associations are the mainstay of the business community, however they encounter many challenges that other organisations and companies do not, mainly membership fluctuation and budgetary constraints. This is why...
von Frank M. Waechter | 30.Okt..15 | Blog
Income from the Conference Exhibition and Sponsorship is very important. You need to look for someone who can help you raise those funds, and has a proven history in meeting or even exceeding their clients target find. By being connected to people, being able to cut...
von Frank M. Waechter | 30.Okt..15 | Blog
In February 2015 we announced in our News Section the selection of Congrex Switzerland as partner in the Maritz Global Meetings Network. The network is conducted by Maritz Travel Company, which consists of Maritz Travel Meetings & Incentives and Experient....
von Frank M. Waechter | 20.Okt..15 | Pressemitteilungen & Congrex News
The European Committee for the Treatment and Research in Multiple Sclerosis (ECTRIMS) re-elects Congrex Switzerland as their Professional Congress Organiser (PCO) until 2018 after a very successful ECTRIMS congress in Barcelona with over 9’000 participants. “ECTRIMS...
von Frank M. Waechter | 20.Okt..15 | Blog
The successful PCO, or Professional Conference Organiser of the future will increasingly act as a consultant of its client. The traditional, more logistical services will become a commodity every client expects and which in my opinion in the future will not be the...
von Frank M. Waechter | 08.Okt..15 | Blog
Engagement is no longer about attendance, it’s about meaning, authenticity, and lasting connection.
von Frank M. Waechter | 30.Sep..15 | Blog
When organising a successful conference or event, a key ingredient is your ability to manage and produce a conference cash-flow management plan. However, there are some organisers who are more absorbed in marketing and logistics that they repeatedly fall short in...
