Conference Social Media
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Social media has changed the nature of events, prioritising elements like engagement, communication, and interaction over the plain delivery of information. The latest data on social media use shows that there are nearly 3.5 billion social media users worldwide and growth shows no signs of stopping. Given the widespread use of social media, it makes […]
What conference trends can you expect still in 2019 and for 2019? The past two years have been packed with change and innovation in the events industry. Recently, we’ve seen personalisation, immersion, and interaction become the driving forces of all event types. New technologies have quickly made inroads into trade shows, conferences, and meetings all […]
Event sponsorship is a crucial aspect of event planning due to its ability to connect brands with their ideal audience and to increase exposure. However, because event marketing is getting more competitive by the day, meeting professionals and conference planners often struggle to secure a sponsorship agreement. Creating an exceptional proposal is the first step […]
Over the past few years, some of the most important concepts surrounding the conference and event planning industry have experienced a dramatic transformation. This applies to delegates and their role, the definition of conference content, and how conference content is distributed. Nowadays, continuous engagement and quality interactions are expected before, during, and after a conference. […]
Your conference is all set up and ready to go, but now you need an audience to fill those seats. Enter digital marketing. While conference management is very much about organising the logistics of an event.
So, you have acquired sponsorship for your conference, a much-needed cash injection that can transform your event from being ordinary to memorable and extraordinary. Before you look at ways to maximise exposure for your sponsor, you need to understand what it is they want.
Do you consider hosting a professional conference? There are many benefits to hosting events as an association. First of all, keeping your website event calendar full of industry-related events drives traffic to your calendar and your website and more importantly improves SEO. Yet, as significant as all of these digital aspects are, nothing beats in-person […]
Nowadays, brand awareness is virtually invaluable. Companies are paying a premium for exposure in an era where competition is immense. If you are the head of marketing for a company, you will have profound insight into how challenging it can be to get your brand noticed in the digital age. You will also have an […]
If you have been tasked with conference planning for your association, we understand that you may be rather dubious about the idea. For your association or organisation to get the most out of their conference, to ensure its success, your planning must be rigorous and concrete. If implemented correctly, the benefits can be outstanding. Orchestrating […]