Conference Social Media

Many people ask the question, what is a PCO? Basically, PCO is just an acronym for Professional Conference Organiser. This is a company that mainly specialises in the planning of conferences, events and meetings. It is about conferences and events management which serve as their core business activity, not for a secondary service. Because of […]

Member engagement is one of the leading topics when it comes to association management in the last years. As we move into the last quarter of 2015 it might be a good time for your association to evaluate what was accomplished in 2015 and what challenges lie ahead in 2016. And thus, one main concern […]

The successful PCO, or Professional Conference Organiser of the future will increasingly act as a consultant of its client. The traditional, more logistical services will become a commodity every client expects and which in my opinion in the future will not be the differentiator between real PCOs. Unfortunately a lot of companies call themselves PCO, […]

In our second part of the Digital Marketing for Associations series we talk about messaging. The world and thus messaging has changed in the last decade, with most of us now using smartphones and other types of digital devices that access the Internet. This is how many of us are getting our information, including the […]

In today’s competitive marketplace the only way any association or nonprofit organisation can stay afloat is with effective marketing, and today that means digital marketing. We recommend the following astute strategies to save you money on your marketing budget planning: Simple Website vs. complex Website You can very easily use, e.g. a WordPress as your […]

What´s the issue with building relationships online?

Thеѕе days а lot оf uѕ аrе online, wе socialise, purchase, run businesses оr аrе part оf а community. Social Media Marketing hаѕ tаkеn thе trіеd аnd true method оf word-оf-mouth marketing, mаdе іt global аnd immediate. Building relationships wіth your online community wіll hаvе а powerful impact uѕіng Facebook, Twitter, LinkedIN, Pinterest, Google+, аnd mаnу оthеr social platforms. Building relationship online wіll gеt уоu іn front оf уоur target audience аnd gеt уоu noticed rеgаrdlеѕѕ оf уоur type оf business.

Many associations and corporate companies are faced with the difficulty of keeping conference attendance figures up. Developing a clear marketing strategy will be your key to success. Researching and understanding your delegates will enable you to be more creative and flexible. It will also allow you to stretch your budget further as you will only […]

Digital marketing for associations of all sizes and specialities has now taken centre stage in order to reach the correct audience at the most appropriate times. However, this can be easier said than done. Not only must a viable framework be present, but this very same architecture should be extendable so that it can be modified […]

There is little doubt that professional association management within the associations community is experiencing a renaissance of late. Perhaps unfairly, outside commentators have often viewed the service to one’s association as a poor motivator for achieving high performance – especially when compared to the financial profitability which drives the innovations of the private sector.   […]