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The Essential Guide to Digital Marketing for Associations
Digital marketing can help associations grow their member base and generate higher revenues. However, keeping up with the tools and…

The Key Factors for Planning A Conference Successfully
Conference Planning Guidelines 2023 The event planning industry continues to evolve and adapt to new challenges and changing expectations. This…

How To Use Storytelling When Marketing Your Conference
Why use storytelling for marketing your conference? Research from Stanford University shows “stories are remembered up to 22 times more…

Pros and cons of online events for medical conferences
For the last 18 months, online conferences have been widely adopted by the medical and healthcare community out of necessity…

4 Ways to Promote your Association Event
When running an association event, it is essential to get people to the event to be a success. Knowing how…

The Role of the Professional Conference Organiser (Core PCO) [2021 updated version]
Where can a Professional Conference Organiser (PCO) help you make your live easier? Learn more about the professional services a…

The Ultimate Beginner’s Online Event Planning Checklist
Event and conference attendees’ health and safety is a significant concern for event and meeting planners and will be so…

Online Event Engagement Strategies
Many associations have moved from live events to digital conferences, and there have been concerns about how it affects networking.…

How to Ensure Hybrid Conference Success
How can you achieve a successful hybrid conference? In light of the raging Coronavirus pandemic, many event organisers pivoted to…

What Is the Future of Events After COVID-19?
As for meeting and event planners and all stakeholders of the meetings and events industry, we are still witnessing the…

A Complete Guide To Conference Social Media Marketing
Social media has changed the nature of events, prioritising elements like engagement, communication, and interaction over the plain delivery of…

Five Conference Trends To Watch In 2019/2020
What conference trends can you expect still in 2019 and for 2019? The past two years have been packed with…

Six Ideas For Creating A Standout Event Sponsorship Proposal
Creating an exceptional event sponsorship proposal is the first step in the process of securing sponsorship. Event sponsorship is a crucial…

The Impact of Effective Conference Content Distribution on Delegate Experience
Conference Content Distribution: Over the past few years, some of the most important concepts surrounding the conference and event planning…

The Role of Digital Marketing in Conference Management?
Your conference is all set up and ready to go, but now you need an audience to fill those seats.…

Four Ways To Maximise Visibility For Your Conference Sponsor
So, you have acquired sponsorship for your conference, a much-needed cash injection that can transform your event from being ordinary…

4 Quick Steps to Maximise Your Professional Conference
Do you consider hosting a professional conference? There are many benefits to hosting events as an association. First of all,…

How Event Sponsorship Benefits Your Business
Nowadays, brand awareness is virtually invaluable. Companies are paying a premium for exposure in an era where competition is immense.…

Association Consulting: 5 Tips Your Members Will Love
Finding new members for your association can be a very challenging task, especially if your association is of a smaller…

Association Membership: Key Guidelines To Attract And Retain Members
A solid and engaged membership base is essential to every association, but attracting and retaining members continues to be one…

7 Principles To Increase Conference Attendee Engagement
Why The Attendee Experience Matters In Conference Planning Engagement is one of the key themes in the digital era and…

Ten Reasons Why You Should Hire A Professional Conference Organiser (PCO)
If you have been asked to help organise an important event and you have little or no experience in conference…

The Importance Of A Carefully Planned Exhibition And Sponsorship Strategy
Exhibition and Sponsorhip: Finding funds is one of the key challenges when organising annual conferences or similar events. Recent research…

Unlocking The Value Of Interaction At Conferences
Over the past few years, there has been a qualitative transformation in the events industry, shaped by a growing demand…