Conference Digital Marketing
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Social media has changed the nature of events, prioritising elements like engagement, communication, and interaction over the plain delivery of information. The latest data on social media use shows that there are nearly 3.5 billion social media users worldwide and growth shows no signs of stopping. Given the widespread use of social media, it makes […]
Event sponsorship is a crucial aspect of event planning due to its ability to connect brands with their ideal audience and to increase exposure. However, because event marketing is getting more competitive by the day, meeting professionals and conference planners often struggle to secure a sponsorship agreement. Creating an exceptional proposal is the first step […]
Over the past few years, some of the most important concepts surrounding the conference and event planning industry have experienced a dramatic transformation. This applies to delegates and their role, the definition of conference content, and how conference content is distributed. Nowadays, continuous engagement and quality interactions are expected before, during, and after a conference. […]
All over the world, the gamification market is going from strength to strength, achieving a value of more than $5.5 million and expected to grow by an additional 30 per cent by 2024. Gamification is now a pervasive trend in multiple industry sectors, and as such, it has an application to conference organisation and design […]
Your conference is all set up and ready to go, but now you need an audience to fill those seats. Enter digital marketing. While conference management is very much about organising the logistics of an event.
You are planning to host a conference? At the first sight of all processes involved, you can be easily overwhelmed by the complexity of tasks to master to organise a successful event.
With many years of collective, collaborative experience in conference management, we have acquired a lot of insights along the way. It can be an intimidating exercise, especially when planning your first conference as there are multiple components to piece together. In light of this, we have put together these 7 steps for conference management paper […]
Do you consider hosting a professional conference? There are many benefits to hosting events as an association. First of all, keeping your website event calendar full of industry-related events drives traffic to your calendar and your website and more importantly improves SEO. Yet, as significant as all of these digital aspects are, nothing beats in-person […]
Nowadays, brand awareness is virtually invaluable. Companies are paying a premium for exposure in an era where competition is immense. If you are the head of marketing for a company, you will have profound insight into how challenging it can be to get your brand noticed in the digital age. You will also have an […]
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