Conference Content

We are a professional conference organiser (PCO) We know that conference content and content distribution are important factors of a successful conference and event. Below, you find our collection of useful blog posts about conference content. Learn how you can develop a manageable content strategy to meet attendee expectations.

Conference sponsorship is one of the most widely used strategies to drive engagement and increase membership levels. A 2017 report revealed that global sponsorship spending is growing at average annual rates of 4 percent and is only expected to keep rising. However, sponsorship in the associations and membership organisations sector is not always used to […]

Employees as Brand Ambassadors. The role of the employee within the modern workforce is now more important than ever before. While they still must take on traditional roles whatever their part is, the employee also needs to become a brand ambassador to convey the value of a service or product of the company to the […]

Member engagement is the cornerstone of all associations. When it comes to maintaining and expanding their member association base, membership schemes, conferences, and special events are considered a traditional form of keeping existing members engaged and attracting potential supporters. However, in today’s current environment, resorting to traditional member engagement methods is not enough. When planning […]

When it comes to technology trends in the meetings industry, there is no doubt that the entire industry has entered into the digital domain. Attendees have come to expect nothing less, and in turn, organisers need to be able to employ all of the latest technology trends available. What are some of the most innovate […]

Poster presentations are a useful way to present research and are commonly used at conferences to attract the attention of attendees who may be interested in your findings. They can also be a novel and interesting way for students to present their work, perhaps mostly for research papers and dissertations although they might be utilised […]

Global Strategies for Associations: Professional associations play a crucial role in the economic development of their respective communities, and as such, they are not immune to globalising trends. A 2016 study by the American Society of Association Executives (ASAE) highlighted the need for associations to take an increasingly global focus to bring value and strengthen […]

We are all conscious that social media is an important metric which we should always use when planning an upcoming conference or seminar. However, we have the feeling that many professionals are still uncertain as for how to leverage this powerful medium in the most efficient manner. Much like other approaches to successful meeting planning, […]

What are some of the keys to creating a memorable and informative conference experience? Most professionals will reference delegate information and engagement, an interesting scientific content and choosing appropriate speakers and presentations. However, we often fail to realise that leveraging such an event to the fullest also involves preparing the attendees for what is to […]

We are all aware that many conferences are now fully embracing the digital age. As a result, many events have gone “paperless”. In other words, they have radically broken from traditional methods. There are three main benefits to this paperless approach: First, it is an environmentally approach when compared to the use of materials such […]

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