Conference Content

Many people ask the question, what is a PCO? Basically, PCO is just an acronym for Professional Conference Organiser. This is a company that mainly specialises in the planning of conferences, events and meetings. It is about conferences and events management which serve as their core business activity, not for a secondary service. Because of […]

Income from Conference Exhibition and Sponsorship is very important. You need to look for someone who can help you raise those funds, and has a proven history in meeting or even exceeding their clients target find. By being connected to people, being able to cut through the mounds of the red tape and filled with […]

In our second part of the Digital Marketing for Associations series we talk about messaging. The world and thus messaging has changed in the last decade, with most of us now using smartphones and other types of digital devices that access the Internet. This is how many of us are getting our information, including the […]

In today’s competitive marketplace the only way any association or nonprofit organisation can stay afloat is with effective marketing, and today that means digital marketing. We recommend the following astute strategies to save you money on your marketing budget planning: Simple Website vs. complex Website You can very easily use, e.g. a WordPress as your […]

What´s the issue with building relationships online?

Thеѕе days а lot оf uѕ аrе online, wе socialise, purchase, run businesses оr аrе part оf а community. Social Media Marketing hаѕ tаkеn thе trіеd аnd true method оf word-оf-mouth marketing, mаdе іt global аnd immediate. Building relationships wіth your online community wіll hаvе а powerful impact uѕіng Facebook, Twitter, LinkedIN, Pinterest, Google+, аnd mаnу оthеr social platforms. Building relationship online wіll gеt уоu іn front оf уоur target audience аnd gеt уоu noticed rеgаrdlеѕѕ оf уоur type оf business.

There are many factors that will impact the conference timeline and initial steps to be taken when planning an event. It may also be difficult to specify exact norms for conference timelines as some events may require special lead times of up to four years due to their size, complexity or frequency. In other cases the […]

Defining roles in meeting management is one of the important aspects for running any organisation, if it’s for profit or non-for-profit. When designing workflows, you establish steps and assign roles to those steps. Clearly defined processes eliminate bottlenecks without sacrificing accountability.   In an earlier post we were talking about defining roles in meeting management: […]

This week’s blog post comes from our team members Judith Bärfuss (Meeting Planning Manager) and Carolin Steiner (Industry Relations Manager) who participated in the IPCAA 5th Annual Seminar on Compliance 2016, March 7 – 9 in Copenhagen. For a Professional Conference Organiser, knowledge of healthcare compliance in medical education is a must in order to organise conferences in the […]

Many associations and corporate companies are faced with the difficulty of keeping conference attendance figures up. Developing a clear marketing strategy will be your key to success. Researching and understanding your delegates will enable you to be more creative and flexible. It will also allow you to stretch your budget further as you will only […]