Association Strategy
We help your association with your association strategy, from planning to implementation. For your inspiration, please find below our curated content for the topic association strategy.
by Frank M. Waechter | Jul 5, 2021 | Blog
Non-profits generate enormous social value, which contributes to stronger communities and more stable economies. These associations operate in a complex environment and can always benefit from expert support and guidance. This article will examine how consulting firms can help non-profit associations better fulfil their role and become more robust.
by Frank M. Waechter | Jun 11, 2021 | Press Releases & Congrex News
At Congrex, one of our most important core values is: We Care. Sustainability is an ongoing, relevant and important concern for all of us.
by Frank M. Waechter | Jun 7, 2021 | Blog
Meeting architecture is a coordinated value-creation process that furthers the goals of every meeting owner. Working in close collaboration with other experts, PCOs are key pieces of the meeting architecture equation. A sound meeting architecture can help organisers tackle complexity, create real impact, and generate value.
by Frank M. Waechter | May 3, 2021 | Blog
Professional needs have changed, and especially over the past year. Information remains important, but meaningful community building is becoming a priority. Associations can meet this need by redesigning their communication model through the creation of private online membership communities.
by Frank M. Waechter | Nov 30, 2020 | Blog
Times of crisis test how well community managers know their communities. This blog explains how crisis communication provides a vital opportunity to teach, to learn and to practise the art of deep listening.
by Frank M. Waechter | Sep 7, 2020 | Blog
Association leadership is facing a period of change. Change is a constant in life, and yet, adapting to it is a major challenge for organisations and individuals alike. In that respect, many associations are still notoriously slow to respond to change. This is partly...
by Frank M. Waechter | Jul 13, 2020 | Blog
With the current health crisis, many organisations are switching to remote work. That means you have to stay in touch with your team through video conferencing. The overnight transformation from in-person meetings to video conferences has thrown many people into the...
by Frank M. Waechter | Jun 1, 2020 | Blog
As for meeting and event planners and all stakeholders of the meetings and events industry, we are still witnessing the devastating impacts of the COVID-19 pandemic. But little by little, we see the light at the end of the tunnel: Some countries are already easing...
by Frank M. Waechter | Mar 9, 2020 | Blog
Running an NPO can be difficult work, in dozens of different ways. From the financing to the operation and planning, there’s a reason the words “non-profit” draws gasps from most people who hear them. All of which is exactly where AMCs come in. An...
by Frank M. Waechter | Feb 23, 2020 | Blog
Member retention is the cornerstone of every medical association since it takes more effort to attract a new member. Therefore, if your retention rate is below 75%, you have a severe problem. While marketing can save the day by attracting potential members, you need...
by Frank M. Waechter | Oct 7, 2019 | Blog
The success of an association depends on the satisfaction of its members. While growing your membership is crucial, it is equally important to retain association members. Besides, it is cost-effective to win-back members instead of running campaigns for new...
by Frank M. Waechter | Oct 15, 2018 | Blog
Finding new members for your association can be a very challenging task, especially if your association is of a smaller size. The integral part of any association is a firm, loyal and engaged membership base. Association consulting can assist in this matter. Today,...
