Professional Conference Organizer for Association Strategy | Congrex
We help your association with your association strategy, from planning to implementation. For your inspiration, please find below our curated content for the topic association strategy.
News & Industry Information about: Association Strategy

Twelve Tips for Effective Association Marketing in a Changing Landscape
Effective association marketing is an integral aspect of an association’s operations as it enables associations to connect with their target…

How omnichannel engagement can improve membership retention in your association
Your target audience engages with your association across many different channels. Typically, this begins in one channel and then continues…

Small Changes That Can Improve Membership Acquisition And Retention In Your Association
Earlier in 2022, Associations Now published an interesting article about how minor tweaks to your association’s membership management could significantly…

Six Steps To Creating Omnichannel Engagement In Your Association
Engaging current and potential members is crucial for associations to retain and grow their existing membership levels. Many organisations have…

What Is An Association Management Company (AMC)?
An association management company (AMC) is a company that provides management and specialised administrative support to professional associations that enables…

How Unconscious Bias Can Impact Inclusivity In An Association
Inclusivity is vital in any organisation. But particularly in medical associations where professionals of all experience levels, genders, and ethnic…

What Is The Job Of A Modern Association?
And how does association management adopt? As the European Commission says, associations exist to “promote the trade or professional interests…

Administrative Management Strategies To Help Your Association Succeed
Administrative management can help your association succeed by providing the support you need to achieve your goals, grow your memberships,…

What Do Association Members Want?
According to the 2021 Membership Marketing Benchmarking Report, word of mouth remains the top channel for association member acquisition. Therefore,…

The Importance Of Administrative Management In Associations
Managing an association or non-profit organisation is a complex task, much more so in a sector that must adapt to a…

Six Ways To Use Social Media To Grow Membership In Associations
Growing membership is a crucial focus for many associations after the decline seen over the last few years. One of…

How To Combat Declining Membership In Professional Associations
Declining membership is a problem facing many professional associations, with 68% of organisations struggling to grow their membership since 2020.…

The importance of developing a community and the potential benefits it can bring: From three to three-hundred and sixty-five days of engagement
Associations are currently facing a fundamental challenge: the need to evolve and cater to participants in a post-pandemic world. Many…

Why Do You Need Sponsors For Your Association Event?
Sponsorship opportunities: should sponsorship be viewed as a necessity or a commodity for association events? We argue that it should…

Increasing effectiveness for virtual teams
In our rapidly changing world, the ability to harness the power of virtual teams is what makes or breaks an…

Community Building: Transforming Association Membership
Community building has become ever more important after in-person events were limited or restricted altogether in 2020. However, the need…

Why Non-Profits use Consultants?
Non-profits generate enormous social value, which contributes to stronger communities and more stable economies. These associations operate in a complex…

Sustainability Projects
At Congrex, one of our most important core values is: We Care. Sustainability is an ongoing, relevant and important concern…

What Is Meeting Architecture?
Meeting architecture is a coordinated value-creation process that furthers the goals of every meeting owner. Working in close collaboration with…

Your Private Online Community: The Future Of Associations By Owning The Communication
Professional needs have changed, and especially over the past year. Information remains important, but meaningful community building is becoming a…

Crisis Communication Beyond Lockdown: Future Outlook
Times of crisis test how well community managers know their communities. This blog explains how crisis communication provides a vital…

Bringing Diversity and Inclusiveness Into Association Leadership In Times Of Crisis
Association leadership is facing a period of change. Change is a constant in life, and yet, adapting to it is…

What Are the Do’s and Don’ts of Video Conferencing?
With the current health crisis, many organisations are switching to remote work. That means you have to stay in touch…

What Is the Future of Events After COVID-19?
As for meeting and event planners and all stakeholders of the meetings and events industry, we are still witnessing the…