Acquiring and maintaining members is at the top of the priority list for any association. From obtaining of new members to sustained commitment of long-time members, we love helping associations with the entire member journey. Please find below our curated content for the topic of association membership.
Many people ask the question, what is a PCO? Basically, PCO is just an acronym for Professional Conference Organiser. This is a company that mainly specialises in the planning of conferences, events and meetings. It is about conferences and events management which serve as their core business activity, not for a secondary service. Because of […]
Member engagement is one of the leading topics when it comes to association management in the last years. As we move into the last quarter of 2015 it might be a good time for your association to evaluate what was accomplished in 2015 and what challenges lie ahead in 2016. And thus, one main concern […]
Today we talk about Digital Marketing for Associations. Associations are the mainstay of the business community, however they encounter many challenges that other organisations and companies do not, mainly membership fluctuation and budgetary constraints. This is why creative and strategic planning is essential, especially when it comes to digital marketing efforts where there are so […]
In our second part of the Digital Marketing for Associations series we talk about messaging. The world and thus messaging has changed in the last decade, with most of us now using smartphones and other types of digital devices that access the Internet. This is how many of us are getting our information, including the […]
In today’s competitive marketplace the only way any association or nonprofit organisation can stay afloat is with effective marketing, and today that means digital marketing. We recommend the following astute strategies to save you money on your marketing budget planning: Simple Website vs. complex Website You can very easily use, e.g. a WordPress as your […]
Why should planners choose an IAPCO member PCO? Imagine the case: you are a planner facing the task of organising an international conference, meeting or exhibition. You want to have a professional meeting planning experts at your side so you start searching the internet for meeting planner, event organiser or professional conference organisers, Core PCO´s. And, […]
What´s the issue with building relationships online?
Thеѕе days а lot оf uѕ аrе online, wе socialise, purchase, run businesses оr аrе part оf а community. Social Media Marketing hаѕ tаkеn thе trіеd аnd true method оf word-оf-mouth marketing, mаdе іt global аnd immediate. Building relationships wіth your online community wіll hаvе а powerful impact uѕіng Facebook, Twitter, LinkedIN, Pinterest, Google+, аnd mаnу оthеr social platforms. Building relationship online wіll gеt уоu іn front оf уоur target audience аnd gеt уоu noticed rеgаrdlеѕѕ оf уоur type оf business.
Effective venue sourcing is key for the success of your next conference, meeting or trade show. Not long after the lights dim on the last event, association planners are discussing where to host the next annual meeting or congress. With so many things to consider and all the options in terms of destinations and venues […]
Digital marketing for associations of all sizes and specialities has now taken centre stage in order to reach the correct audience at the most appropriate times. However, this can be easier said than done. Not only must a viable framework be present, but this very same architecture should be extendable so that it can be modified […]
Related References for Association Membership
The third consensus conference for the Action Plan for Stroke in Europe took place at the Carl Friedrich von Siemens Stiftung in Munich, Germany in March 2018.
The Joint Annual Conference of the Swiss Society of Pneumology 2018 took place in St Gallen in May.