Association Member Engagement

Member retention is the cornerstone of every medical association since it takes more effort to attract a new member. Therefore, if your retention rate is below 75%, you have a severe problem. While marketing can save the day by attracting potential members, you need to ensure that your association has a plan for membership development. […]

The success of an association depends on the satisfaction of its members. While growing your membership is crucial, it is equally important to retain association members. Besides, it is cost-effective to win-back members instead of running campaigns for new memberships. Members usually leave an association due to lack of engagement, economic hardships, and lack of […]

Over the past few years, some of the most important concepts surrounding the conference and event planning industry have experienced a dramatic transformation. This applies to delegates and their role, the definition of conference content, and how conference content is distributed. Nowadays, continuous engagement and quality interactions are expected before, during, and after a conference. […]

So, you have acquired sponsorship for your conference, a much-needed cash injection that can transform your event from being ordinary to memorable and extraordinary. Before you look at ways to maximise exposure for your sponsor, you need to understand what it is they want.

With many years of collective, collaborative experience in conference management, we have acquired a lot of insights along the way. It can be an intimidating exercise, especially when planning your first conference as there are multiple components to piece together. In light of this, we have put together these 7 steps for conference management paper […]

Do you consider hosting a professional conference? There are many benefits to hosting events as an association. First of all, keeping your website event calendar full of industry-related events drives traffic to your calendar and your website and more importantly improves SEO. Yet, as significant as all of these digital aspects are, nothing beats in-person […]

Managing an association is a huge undertaking, and with responsibility of this magnitude comes the pressure to perform. When you are under pressure, your stress levels are high, and the challenges of association management and association consulting are very demanding, making it even more toilsome. If you are managing an association, you will be familiar […]

Are you planning your next conference? With information on everything under the sun quite literally available at the click of a button or the swipe of a finger, it’s getting more and more difficult to keep attendees engaged at conferences. How exactly do you successfully educate attendees while keeping them engaged and stimulated at the […]

If you have been tasked with conference planning for your association, we understand that you may be rather dubious about the idea. For your association or organisation to get the most out of their conference, to ensure its success, your planning must be rigorous and concrete. If implemented correctly, the benefits can be outstanding. Orchestrating […]