Strategy planning

Ten Reasons Why You Should Hire A Professional Conference Organiser (PCO)

Ten Reasons Why You Should Hire A Professional Conference Organiser (PCO)

If you have been asked to help organise an important event and you have little or no experience in conference planning or event management, what should you do? Well, there is only one answer — you need the help of a professional conference organiser (PCO). Read on for...
Unlocking The Value Of Interaction At Conferences

Unlocking The Value Of Interaction At Conferences

Over the past few years, there has been a qualitative transformation in the events industry, shaped by a growing demand for value and a focus on the attendee experience. While education remains important, interaction is now the lifeblood of events, from form to format...
The PCO as a Consultant

The PCO as a Consultant

The role of a professional conference organiser has drastically changed over the past ten years, and this trend is only expected to continue. Many believe that the PCO of the near future will represent more of a consultant as opposed to dealing with logistical...
Global Strategies for Associations

Global Strategies for Associations

Global Strategies for Associations: Professional associations play a crucial role in the economic development of their respective communities, and as such, they are not immune to globalising trends. A 2016 study by the American Society of Association Executives (ASAE)...
Strategic Meeting Management: The Modern Blueprint

Strategic Meeting Management: The Modern Blueprint

What is strategic meeting management? We are often bombarded with a veritable “alphabet soup” in regards to particular conference management strategies and solutions. Still, one of the most commonly misunderstood terms is strategic meeting management....

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