Storytelling

Is conference experience something you should pay attention to? Many organisers measure the success of a conference based on finite and quantitative concepts such as the number of tickets sold, the products marketed and how many attendees filled a venue. While these observations can provide some insight into the overall outcome, they are unable to […]

In our second part of the Digital Marketing for Associations series we talk about messaging. The world and thus messaging has changed in the last decade, with most of us now using smartphones and other types of digital devices that access the Internet. This is how many of us are getting our information, including the […]

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