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A solid and engaged membership base is essential to every association, but attracting and retaining members continues to be one of the main challenges faced by organisations all over the world. Medical associations are not immune to the membership challenges of the 21st century, so this post will cover how they can recruit new members […]

Over the past few years, there has been a qualitative transformation in the events industry, shaped by a growing demand for value and a focus on the attendee experience. While education remains important, interaction is now the lifeblood of events, from form to format and beyond. However, generating participant interaction remains one of the key […]

Employees as Brand Ambassadors. The role of the employee within the modern workforce is now more important than ever before. While they still must take on traditional roles whatever their part is, the employee also needs to become a brand ambassador to convey the value of a service or product of the company to the […]

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