Engagement

Are Healthy Conference Choices Now Preferred Among Conference Attendees?

Are Healthy Conference Choices Now Preferred Among Conference Attendees?

Has a healthy conference and health-conscious behaviour become the new norm? According to one of the leading international trade fair and exhibition associations, the IACC, nutrition and physical well-being are now among the top priorities when it comes to catering at...
7 Principles To Increase Conference Attendee Engagement

7 Principles To Increase Conference Attendee Engagement

Why The Attendee Experience Matters In Conference Planning Engagement is one of the key themes in the digital era and is equally important in the conference management and event planning industries. If a conference cannot generate engagement, it will impact...
Unlocking The Value Of Interaction At Conferences

Unlocking The Value Of Interaction At Conferences

Over the past few years, there has been a qualitative transformation in the events industry, shaped by a growing demand for value and a focus on the attendee experience. While education remains important, interaction is now the lifeblood of events, from form to format...
Leadership: Interview with Julia Bicher as new CEO

Leadership: Interview with Julia Bicher as new CEO

PCMA Interview with Julia Bicher as new CEO of Congrex Switzerland, January 2018   1. Can you give me some background on your career? I.e. how did you get into the industry?  I come from a hospitality industry background. As a child, I admired the luxurious Grand...
Quick Guide to Creating Engaging Conference Learning Experiences

Quick Guide to Creating Engaging Conference Learning Experiences

Conference Learning Experience. Sharing and networking are some of the most significant aspects of any conference. Since we now live in an environment where knowledge and experiential value take precedence, it goes without saying that designing memorable experiences...

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