Grand Basel 2018
Grand Basel is a new global automobile show that features collector pieces from the past, present and future. The inaugural event took place in Basel, in September 2018. It was the world’s first and only show to present the automobile as a piece of art, design, architecture and lifestyle. Congrex Switzerland was the official organiser and host of the event.
The Challenge
Something Quite Different for Congrex: Grand Basel presented several challenges: For a start, the event was the first of its kind and a completely new concept. Second, we were working in close collaboration with a new client. Third, we were venturing into unfamiliar territory. We are well aware of the needs of our long-term clients, mostly in the medical and scientific field, but this was something quite new for us. We had some studying to do, but we were able to provide a full and comprehensive service in this new venture.
How Congrex mastered it
In order to get to know a new client and the special requirements of an industry, we insist on intense and regular communication. We work transparently from the very beginning, to make certain our clients feel secure and involved. For example, to ensure a straightforward booking process, regular exchanges with hotels is essential. For any issues and questions that may have arisen, we were on-site with a concierge desk, guaranteeing a good night’s sleep for every participant.
