Welcome to our News section. On this page you will find our latest blog articles, client chronicles, our press releases and other industry information. Do not forget to follow our regular blogs unveiling best practices for your daily business.
From January 19-21, 2016 over 60 international participants joined the gathering of the meetings industry in Copenhagen, Denmark. The first edition of the IAPCO Edge Seminar series was addressing some extremely interesting topics focusing on challenges the meeting professionals face in their day to day business. Following the path of the famous Wolfsberg Seminars of […]
You can really decide to appoint a PCO or Professional Conference Organiser at any stage during the conference planning process, it really will depend on the type of support or services you feel you need from a PCO. If for example you simply want a Professional Conference Organiser to assist with management of abstract management […]
Effective venue sourcing is key for the success of your next conference, meeting or trade show. Not long after the lights dim on the last event, association planners are discussing where to host the next annual meeting or congress. With so many things to consider and all the options in terms of destinations and venues […]
What´s the issue with building relationships online?
Thеѕе days а lot оf uѕ аrе online, wе socialise, purchase, run businesses оr аrе part оf а community. Social Media Marketing hаѕ tаkеn thе trіеd аnd true method оf word-оf-mouth marketing, mаdе іt global аnd immediate. Building relationships wіth your online community wіll hаvе а powerful impact uѕіng Facebook, Twitter, LinkedIN, Pinterest, Google+, аnd mаnу оthеr social platforms. Building relationship online wіll gеt уоu іn front оf уоur target audience аnd gеt уоu noticed rеgаrdlеѕѕ оf уоur type оf business.
Why should planners choose an IAPCO member PCO? Imagine the case: you are a planner facing the task of organising an international conference, meeting or exhibition. You want to have a professional meeting planning experts at your side so you start searching the internet for meeting planner, event organiser or professional conference organisers, Core PCO´s. And, […]
Switzerland is wonderful, with its magnificent mountains and lakes as well as world-famous chocolate and cheese. Swiss craftsmanship, its watchmaking tradition is second to none. What Switzerland also offers, especially the city of Basel, is the perfect environment for holding a conference or business event. Conference City Basel The conference city Basel is ideally located […]
In today’s competitive marketplace the only way any association or nonprofit organisation can stay afloat is with effective marketing, and today that means digital marketing. We recommend the following astute strategies to save you money on your marketing budget planning: Simple Website vs. complex Website You can very easily use, e.g. a WordPress as your […]
In our second part of the Digital Marketing for Associations series we talk about messaging. The world and thus messaging has changed in the last decade, with most of us now using smartphones and other types of digital devices that access the Internet. This is how many of us are getting our information, including the […]
Today we talk about Digital Marketing for Associations. Associations are the mainstay of the business community, however they encounter many challenges that other organisations and companies do not, mainly membership fluctuation and budgetary constraints. This is why creative and strategic planning is essential, especially when it comes to digital marketing efforts where there are so […]