{"id":22995427,"date":"2020-07-10T17:15:43","date_gmt":"2020-07-10T15:15:43","guid":{"rendered":"https:\/\/congrex.com\/allgemein\/create-a-fantastic-sponsorship-proposal-with-these-5-tips\/"},"modified":"2024-03-26T05:55:17","modified_gmt":"2024-03-26T04:55:17","slug":"create-a-fantastic-sponsorship-proposal-with-these-5-tips","status":"publish","type":"post","link":"https:\/\/congrex.com\/de\/blog-de\/create-a-fantastic-sponsorship-proposal-with-these-5-tips\/","title":{"rendered":"Create A Fantastic Sponsorship Proposal With These 5 Tips"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The<\/span><a href=\"https:\/\/www.alliedmarketresearch.com\/press-release\/MICE-industry-market.html\"> <span style=\"font-weight: 400;\">events industry<\/span><\/a><span style=\"font-weight: 400;\"> keeps going from strength to strength. But with growth comes increased competition, which can make it harder for organisations to secure event sponsorships. As the market evolves, so do sponsor and attendee expectations. All this is accelerated by the rise of technology and its application to conference and event planning. A<\/span><a href=\"https:\/\/www.eventmanagerblog.com\/event-sponsorship\"> <span style=\"font-weight: 400;\">recent report<\/span><\/a><span style=\"font-weight: 400;\"> found that nearly 50% of event planners said the second most challenging part of their job was related to event sponsorships. In this post, we discuss how to create a sponsorship proposal that stands out as a fantastic sponsorship opportunity and delivers the desired event ROI.<\/span><\/p>\n<p><strong>RELATED:\u00a0<a href=\"https:\/\/congrex.com\/blog\/six-ideas-for-creating-a-standout-event-sponsorship-proposal\/\" target=\"_blank\" rel=\"noopener noreferrer\">Six Ideas For Creating A Standout Event Sponsorship Proposal<\/a><\/strong><\/p>\n<h2><span style=\"font-weight: 400;\">1. Data-Driven Sponsorship Proposal<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In the past, the promise of increased exposure or visibility of the sponsor\u2019s logo was all that event managers needed to attract high-profile sponsors. Nowadays, we need to get more granular with data-driven event sponsorship packages that show a high-level overview of the benefits involved in sponsoring your event. Gathering web analytics months before submitting the proposal can help collect crucial data that will solidify the proposal. At the very least, this should include:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Demographic data: event attendee location, age, job title, income, and any other data that can ensure a good fit.<\/span><\/li>\n<li>Results of previous event marketing campaigns, including email click-through rates, conversions, event website traffic, average time spent on website pages, registration sales, and any media coverage.<\/li>\n<li>Event performance on social media: mentions, attendee engagement rates, number of followers, direct messages, etc.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/blog.bizzabo.com\/event-marketing-statistics\"><span style=\"font-weight: 400;\">Research<\/span><\/a><span style=\"font-weight: 400;\"> shows that up to 50% of planners don\u2019t have a standardised way of collecting and analysing event data, so this is an excellent opportunity to stand out from the rest!<\/span><\/p>\n<p><strong>RELATED:\u00a0<a href=\"https:\/\/congrex.com\/blog\/event-sponsorship-benefits-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">How Event Sponsorship Benefits Your Business<\/a><\/strong><\/p>\n<h2><span style=\"font-weight: 400;\">2. Beyond The Sponsorship Agreement<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As most meeting professionals know, event planning doesn\u2019t end with the last keynote lecture. The same applies to the organiser\u2019s relationship with the sponsor. To make your sponsorship proposal stand out, it can help to include the actions you plan to take to reinforce the sponsor\u2019s brand and presence <\/span><i><span style=\"font-weight: 400;\">after<\/span><\/i><span style=\"font-weight: 400;\"> the event. \u201cGo the extra mile\u201d, for example by writing post-event blog posts or notes in social media focusing on the sponsor\u2019s role, products or services, interviews with decision-makers at the sponsoring company. Or anything that adds exposure. This will highlight that you\u2019re committed to making genuine efforts to offer a sponsorship package that has the sponsor\u2019s best interests in mind.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">3. Embed ROI Into A Narrative<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Although relationship building and brand recognition are important to sponsors, potential ROI is a decisive consideration when deciding whether to sponsor an event. Merely stating the figures isn\u2019t enough, so build ROI into a narrative that contextualises the financial benefits and connects them to the bigger picture. You can do this by including case studies in the proposal, explaining how it was a successful event both for conference planners and sponsors. It can also be effective to bring in any comments or feedback from attendees about how the sponsor\u2019s offerings met their expectations or added value to their experience.<\/span><\/p>\n<p><strong>RELATED:\u00a0<a href=\"https:\/\/congrex.com\/blog\/the-importance-of-a-carefully-planned-exhibition-and-sponsorship-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Importance Of A Carefully Planned Exhibition And Sponsorship Strategy<\/a><\/strong><\/p>\n<h2><span style=\"font-weight: 400;\">4. Integrated Event Technology<\/span><\/h2>\n<p><a href=\"https:\/\/guidebook.com\/mobile-guides\/event-app-sponsorship\/\"><span style=\"font-weight: 400;\">Event apps<\/span><\/a> <span style=\"font-weight: 400;\">are a must-have for planners. You can go a step further by integrating the app\u2019s functions, so they serve the interests of your sponsor and allow them to interact directly with attendees. This can be a valuable addition as sponsors can get access to real-time data about their target audience and gather a wealth of information that can create better leads. Integrated event technology can also be built into tier sponsorship, by customising visibility or features and prioritising those linked to premium tier packages.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">5. It\u2019s All About Personalisation<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Research the sponsor\u2019s current goals and emphasise how the event will help them reach those objectives. The proposal should be written, so it answers the question \u201cwhat does the sponsor want?\u201d. In a <\/span><a href=\"https:\/\/congrex.com\/blog\/4-ways-to-maximise-sponsor-visibility\/\"><span style=\"font-weight: 400;\">previous post<\/span><\/a><span style=\"font-weight: 400;\">, we discussed that the sponsors\u2019 goals could vary depending on whether it\u2019s a company sponsor (who may be interested in testing products or selling services), or an educational\/third sector sponsor, whose objectives may range from raising awareness, publicising social responsibility initiatives, or building relationships.<\/span><\/p>\n<p><strong>RELATED:\u00a0<a href=\"https:\/\/congrex.com\/blog\/four-ways-increasing-success-conference-sponsorship\/\" target=\"_blank\" rel=\"noopener noreferrer\">Four Ways Of Increasing The Success Of Conference Sponsorship<\/a><\/strong><\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To successfully sell a sponsorship, the first step is creating a solid sponsorship proposal that\u2019s rich in data and contextualises ROI within a convincing narrative. The proposal should also outline how you plan to continue building a relationship with the sponsor after the event and help them achieve their goals. At Congrex we can help you fine-tune the details of outstanding sponsorship proposals \u2013 get in touch to learn more!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The events industry keeps going from strength to strength. But with growth comes increased competition, which can make it harder for organisations to secure event sponsorships. As the market evolves, so do sponsor and attendee expectations. All this is accelerated by the rise of technology and its application to conference and event planning. A recent [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":22993258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1848],"tags":[],"technology-trend":[],"topic-tag":[],"class_list":["post-22995427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-de"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Create A Fantastic Sponsorship Proposal With These 5 Tips - Congrex Switzerland<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/congrex.com\/de\/blog-de\/create-a-fantastic-sponsorship-proposal-with-these-5-tips\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Create A Fantastic Sponsorship Proposal With These 5 Tips\" \/>\n<meta property=\"og:description\" content=\"The events industry keeps going from strength to strength. But with growth comes increased competition, which can make it harder for organisations to secure event sponsorships. As the market evolves, so do sponsor and attendee expectations. All this is accelerated by the rise of technology and its application to conference and event planning. 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