{"id":22995383,"date":"2019-08-19T11:34:16","date_gmt":"2019-08-19T09:34:16","guid":{"rendered":"https:\/\/congrex.com\/allgemein\/conference-trends-2020\/"},"modified":"2024-03-26T05:55:06","modified_gmt":"2024-03-26T04:55:06","slug":"conference-trends-2020","status":"publish","type":"post","link":"https:\/\/congrex.com\/de\/blog-de\/conference-trends-2020\/","title":{"rendered":"Five Conference Trends To Watch In 2019\/2020"},"content":{"rendered":"

What conference trends can you expect still in 2019 and for 2019? The past two years have been packed with change and innovation in the events industry. Recently, we\u2019ve seen personalisation, immersion, and interaction<\/a> become the driving forces of all event types. New technologies have quickly made inroads into trade shows, conferences, and meetings all around the world. Many of these technologies are likely to become a mainstay of event management. Their use is set to accelerate<\/a> once 5G networks become fully functional. While this happens, event professionals are facing constant change, so it pays off to be familiar with the trends with the most potential for transformation.<\/p>\n

RELATED:\u00a0Six key trends shaping the future of meetings<\/a><\/b><\/p>\n

Conference Trends 1: Event Technology For A Superior Delegate Experience<\/h2>\n

Creating memorable delegate experiences that balance face-to-face and virtual elements are a priority in modern meeting planning. The key is to use technology meaningfully, so it doesn\u2019t become intimidating.
\nEvent technology has enormous potential to remove friction points. For example, face recognition facilitates the smooth registration<\/a> and check-in process. Create delegate-centric experiences with wearables (which act as personal concierges) or chatbots (which answer delegate questions on the spot). You can also think of push notifications, which deliver personalised agenda suggestions or subject-specific learning tracks. Likewise, interactions can grow more sophisticated with artificial intelligence, for<\/a> instance, via matchmaking apps that use Big Data to increase the effectiveness of networking.<\/p>\n

RELATED: Using Technology To Magnify The Positive Impact Of Conferences<\/a><\/b><\/p>\n

Trend 2: Experiential Meetings<\/h2>\n

Experiential meeting design<\/a> is here to stay. Not only because more and more organisers realise the impact of using sensory channels to deliver information and create immersive and hyper-relevant conferences. Soon, we\u2019re likely to see a boom in the use of virtual reality-enhanced experiences.<\/a> Examples are escape rooms or scavenger hunts. The future of meeting planning and design will pivot on combining experiential learning and gamification<\/a>. Every aspect of the event can be experienced first hand with a focus on problem-solving through hands-on teamwork.<\/p>\n

Trend 3 to watch in 2019 and 2020: Well-being<\/h2>\n

The concept of bleisure<\/em> is transforming business events<\/a>. Bleisure<\/em> reflects the changing demands of conference delegates and the importance of balancing business and leisure as an integral part of the event\u2019s identity. Key trends in this regard prioritise well-being and include the use of outdoor venues and outdoor activities before, during, and after the event; and the inclusion of creative activities (e.g. ceramic workshops, cooking lessons, or guided tours of the destination city).<\/p>\n

Trend 4: Sustainability and Catering<\/h2>\n

Food sustainability is an opportunity for organisers to differentiate their event. Foods and beverage choices will increasingly be made to minimise impact and maximise enjoyment. Some trends to be aware of include:<\/p>\n