{"id":22995319,"date":"2018-10-15T18:59:01","date_gmt":"2018-10-15T16:59:01","guid":{"rendered":"https:\/\/congrex.com\/allgemein\/association-consulting-5-tips-your-members-will-love\/"},"modified":"2024-03-26T05:55:02","modified_gmt":"2024-03-26T04:55:02","slug":"association-consulting-5-tips-your-members-will-love","status":"publish","type":"post","link":"https:\/\/congrex.com\/de\/blog-de\/association-consulting-5-tips-your-members-will-love\/","title":{"rendered":"Association Consulting: 5 Tips Your Members Will Love"},"content":{"rendered":"

Finding new members for your association can be a very challenging task, especially if your association is of a smaller size. The integral part of any association is a firm, loyal and engaged membership base. Association consulting can assist in this matter.
\nToday, members\u2019 needs, and expectations have changed \u2013 information is free and available online at any time. Associations, therefore, need to adapt their value offering, as well as their model to suit the current consumer.
\nSo, what is the art behind not only attracting new members but also pampering your current members? We provide a multitude of flexible and integrated solutions to master strategic and logistical challenges for associations. By doing so, we\u2019ve taken the liberty of assembling a few crucial points to consider as to why your association isn\u2019t attracting new members and how to find the turnaround.<\/p>\n

Face value<\/h2>\n

One important aspect of gaining new members and retaining current ones is by increasing networking opportunities. This could be achieved by holding regular conferences and\/or local meetings. As an association, one of the most effective ways of preserving and acquiring members is by interacting with them, face to face<\/a>.
\nHosting a meeting takes a considerable amount of effort at first, but in return, the improvement of relationships pays back the invested energy in full measure. Regardless of how technology is shaping the way we communicate and absorb information, one must never underestimate the value of personal interaction.<\/p>\n

\u201cFace-to-face communication is the broadest bandwidth communication you can have in professional life.\u201d – Harvard Business Review<\/p><\/blockquote>\n

Related:\u00a0Association Membership: Key Guidelines To Attract And Retain Members<\/a><\/b><\/p>\n

Streamline your communication<\/h2>\n

Nobody likes to be flooded by mailings, so we recommend to carefully planning the frequency of information distribution to your contacts. This can upset interested individuals, causing them to opt-out.
\nSo how do you communicate effectively with members?<\/b>
\nAssociations should make every effort to streamline their communication with a carefully calculated plan. Including the right ingredients in your planning can dramatically influence your results. The last thing you need is to leave a negative impression on potential members. Send a single email and monitor the reaction and activity after that.<\/p>\n

Align your marketing efforts with members\u2019 interests<\/h2>\n

What are your current members interested in? Chances are potential members will have similar interests. Find out as much as you can about your current members\u2019 interests. What other conferences and exhibits do they attend? What other associations are they a part of? This is where you\u2019ll find potential new members, and this is where you should be building relationships.
\nOnce you have acquired this information, you can get creative with aligning your marketing efforts with these findings. For instance, if you find that your members are interested in a specific online publication such as a blog, then why not try to feature on this publication? This is a powerful form of brand awareness \u2013 a great way to urge people to visit your association’s website by offering value through an external platform.<\/p>\n

Related: Defining Leadership for Modern Associations<\/a><\/b><\/p>\n

Take your marketing even further<\/h2>\n

Establishing an effective digital marketing strategy is an essential\u00a0part of the overall membership experience. A\u00a0polished digital strategy\u00a0and\u00a0content marketing\u00a0strategy will assist in your association with the following:<\/p>\n