{"id":22995306,"date":"2018-04-10T09:21:23","date_gmt":"2018-04-10T07:21:23","guid":{"rendered":"https:\/\/congrex.com\/allgemein\/unlocking-the-value-of-interaction-at-conferences\/"},"modified":"2024-03-26T05:54:59","modified_gmt":"2024-03-26T04:54:59","slug":"unlocking-the-value-of-interaction-at-conferences","status":"publish","type":"post","link":"https:\/\/congrex.com\/de\/blog-de\/unlocking-the-value-of-interaction-at-conferences\/","title":{"rendered":"Unlocking The Value Of Interaction At Conferences"},"content":{"rendered":"

Over the past few years, there has been a qualitative transformation in the events industry, shaped by a growing demand for value and a focus on the attendee experience. While education remains important, interaction is now the lifeblood of events, from form to format and beyond. However, generating participant interaction remains one of the key challenges in meeting design. In this post, we look at several reasons to elevate interaction at events and how to unlock the value of interaction at conferences.<\/p>\n

The What And Why Of Event Interaction<\/h2>\n

Engagement, involvement, active participation, however you want to define interaction, one thing is sure: it involves much more than keeping conference attendees awake. True interaction requires rethinking events so that every element fosters an ongoing two-way dialogue.<\/p>\n

Related:\u00a0<\/b>Quick Guide to Creating Engaging Conference Learning Experiences<\/a><\/p>\n

As organisers, we face a pressing need to plan interactive events since surveys have shown that young professionals are drawn to events that help them create a genuine connection with others. Even in our digital era, face-to-face interactions are irreplaceable. Moreover, younger generations choose events based on the perceived opportunities to express themselves, not just to sit back and listen. Millennials attribute high value to sociability, sense of belonging, and personalisation, so events should become experiences where value sharing replaces knowledge transfer.<\/p>\n

Living in a digital era means there is virtually nothing that cannot be learnt online. As the event organiser, you need to give attendees a reason to be there in person. A multi-year study showed that a vast majority of conference attendees claim that networking opportunities are the number one reason to go to conferences. If planned well, these events can help them expand their professional network in a record amount of time. But how do we achieve that?<\/p>\n

Related:<\/b>\u00a0How to Attract Influencers to Conferences and Events<\/a><\/p>\n

Ten Strategies To Unlock The Value Of Interaction At Conferences<\/h2>\n

To build interaction into the conference experience and increase the possibility of networking opportunities, organisers should change the event\u2019s format, sequence, and technology, redesigning every function and its components with a focus on interactive practices such as:<\/p>\n